Maddie Grant published a great post over at Social Media Today offering her thoughts on creating a compelling social media news/press release. She goes on to say:

A social media release has 4 elements:

• Good headlines – write for 3 audiences / 3 readers (human readers first). Use subtitles (helps SEO). Short and to the point. Keywords up front if possible. Think to yourself, if it appeared on Facebook, would I click it?
• Body copy – 3 audiences / 3 readers – tell a story. No bullets, no PR or marketing speak. Write like a person. Write like an article, not an announcement. Write for diagonal readers (lots of scanning, 10 second readers – headlines / section titles / bold / links / pictures/ graphs / summaries). Use humour.
• Additional content elements- related content, multimedia, links to related articles, social media sharing, easy to email/print, moderated comments.
• Technical considerations – search engine ready, RSS ready, sharing ready.

All of which are very good pieces of advice, the third bullet rings especially true for Pressitt, which utilises them all of the key points listed and more.

Here are some additional useful links to help you understand more about the Social media News/Press release.

How to Write a Social Media Press Release

Social Media Releases - Everything You Wanted to Know

Why Use Social Media With Your Press Release?

Blogger Relations vs Social Media News Release (SMNR)

More about Pressitt

If you would like to discuss the benefits of Pressitt or the Social Media News/Press release format in general, please contact [email protected]

— Andy Merchant @andymerch