Today I wanted to highlight the fact that the SMNR is not a ‘fire and forget’ tactic. It’s not a newswire either.

The SMNR is useful because it opens up conversation and allow brand owners to engage with online users and vice versa. The conversation shouldn’t end after a few hours, days or weeks.

The beauty of the SMNR concept is that you can keep the conversation alive by re-visiting your SMNR and updating it with fresh content and then re-publishing and re-engaging with your audience. It’s the start of the conversation, not the end of your news.

Ideas to update you Social Media News Release:

• New quotes or updated quotes
• Fan videos/images
• Additional links to other news coverage or user generated content
• Update on the announcement
• New findings/research
• or even just to update your contact details
• Updated product shots
• Expert commentary from other sources

Standard newswires would charge to do this, but Pressitt allows you to make any amount of edits for free.

I hope this small snippet of advice allows you to use the social media news service of your choice more effectively, if you have any further queries, please get in touch.

— Andy Merchant @andymerch