Distribution is only the first step for your Social Media News Release!
Today I wanted to highlight the fact that the SMNR is not a â€˜fire and forgetâ€™ tactic. Itâ€™s not a newswire either.
The SMNR is useful because it opens up conversation and allow brand owners to engage with online users and vice versa. The conversation shouldnâ€™t end after a few hours, days or weeks.
The beauty of the SMNR concept is that you can keep the conversation alive by re-visiting your SMNR and updating it with fresh content and then re-publishing and re-engaging with your audience. Itâ€™s the start of the conversation, not the end of your news.
Ideas to update you Social Media News Release:
- New quotes or updated quotes
- Fan videos/images
- Additional links to other news coverage or user generated content
- Update on the announcement
- New findings/research
- or even just to update your contact details
- Updated product shots
- Expert commentary from other sources
Standard newswires would charge to do this, but Pressitt allows you to make any amount of edits for free.
I hope this small snippet of advice allows you to use the social media news service of your choice more effectively, if you have any further queries, please get in touch.
— Andy Merchant @andymerch