Since Beta launch individuals, brands, charities and the government have created a range of stand out Social Media News Releases (SMNRs), taking full advantage of all the rich features available via the Pressitt SMNR creation and publishing site.
Below are just a few examples of well developed SMNRs featuring added YouTube videos, images, documents, and core facts that have strengthened each organisation’s news.
Majesco Entertainment Company is a provider of video games for the mass market. Building on 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on leading console and portable systems. Product highlights include Cooking MamaTM and Cake Mania® 2
Majesco has brought its Pressitt SMNR to life with a series of high-res in game ‘Serious Sam’ images, complimented by a highly amusing YouTube video. The brand also suggests numerous ways of accessing its community by offering related links to its Twitter sites (European and US), Majesco’s websites plus those of its development partners.
Daim is an iconic brand, first established in Sweden and Norway in 1953 and then launched in the UK in 1983. The 1990s marked a very successful advertising campaign for the brand, featuring Harry Enfield and the Daim Armadillo, which has helped maintain the brand’s cult status ever since.
Daim has gone YouTube crazy on its Pressitt SMNR adding 5 videos to tell the Daim story. The brand has also offered a number of additional contact points via Twitter and added a link to its Facebook presence.
The Department for International Development (DFID) is the part of the UK government that manages Britain’s aid to poor countries and works to get rid of extreme poverty.
UK government departments have used Pressitt on many occasions, here is one example from the DFID - Climate change: a key focus of new poverty action plan. The DFID has used the relevant links to draw attention to other issues that it is involved in. The SMNR also hosts some useful hi-res downloadable images to support the release and even has a quote from the Prime Minister himself.
The Digital Britain Final Report is one of the central policy commitments in the Government’s Building Britain’s Future plan and draft legislative programme.
This is perhaps the most extensive Pressitt Social Media News release published so far. It utilises every feature available, including; 6 YouTube Videos, 8 hi-res downloadable images, links to press coverage, more photos, digital forums and a downloadable version of the report. The SMNR is rounded off by 5 quotes and a Digital Britain executive summary.
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