Eurosport and Bundesliga extend partnership for three additional seasons

Eurosport secures exclusive LIVE rights to Bundesliga in 22 European territories until 2015

More Information

Eurosport and DFL Sports Enterprises GmbH have extended their current partnership (covering seasons 2009-2010, 2010-2011, 2011-2012) for three additional seasons: 2012-2013, 2013-2014 and 2014-2015.

The deal renews Eurosport's exclusive TV and digital rights, including sub-licensing rights, for all matches of Bundesliga and Bundesliga 2 in 22 territories in the Nordic countries as well as in Central and Eastern Europe. Bundesliga is the elite German championship and Bundesliga 2 the second-tier of German football.

The 22 territories included in the agreement are: Albania, Bosnia-Herzegovina, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, Hungary, Iceland, Kosovo, Latvia, Lithuania, Macedonia, Montenegro, Norway, Poland, Romania, Serbia, Slovakia, Slovenia and Sweden.

Exclusive TV coverage on Eurosport 2 and Eurosport 2 HD

Eurosport 2 has established itself amongst sports fans as the channel for premium Bundesliga football action. Continuing on this success, Eurosport 2 will offer exclusive and extensive coverage of the upcoming seasons. Coverage will include five LIVE matches per week, a weekly highlights programme, dedicated magazine shows, interviews and expert insight from top consultants. Eurosport 2's commitment to top quality production, including high definition, will continue to offer viewers the highest standard of broadcast.

All LIVE Bundesliga action will also be available in the licensed territories on the Eurosport Player, the group's online subscriber video service.

Core Facts

Launched in 2005, Eurosport 2 is today one of the fastest growing pay TV channels in Europe reaching 48 million homes in 47 countries. The channel is also available in HD in the Nordic countries as well as in Central and Eastern Europe, and features over 2000 hours of LIVE sporting action.
Bundesliga is the most attended league in Europe with 41,802 spectators per match in 09/10 season for a total 12.79 million fans. Bundesliga is also particularly spectacular with the highest average of goals scored of any football premier leagues in Europe in 09/10 (2,83 goals per match).
Bundesliga features many international stars such as Arjen Robben, Franck Ribéry, Raúl and the German wonders of the last FIFA World Cup Thomas Müller and Bastian Schweinsteiger.

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Quotes

We are delighted to renew our partnership with DFL and to continue offering fans across Nordic, Eastern and Central European territories the best of German football. Eurosport 2 has been broadcasting the Bundesliga since 2009 and in only 2 seasons our expert coverage and promotion have significantly contributed to increased reach and ratings outside of Germany and we are convinced that Bundesliga has even more potential. The extension of our partnership with DFL confirms Eurosport 2's strategy of acquisition of premium rights and enhances the regional offer of the channel.

Laurent-Eric Le Lay, Chairman, Eurosport Group

We are pleased about the prolongation of our successful cooperation. Eurosport is an established and also highly appreciated partner who presents Bundesliga as a premium product on a very high level. This agreement covers key territories and meets the growing international significance and value of Bundesliga.“

Jörg Daubitzer, Managing Director, DFL Sports Enterprises

Company information

About Eurosport Group

The Eurosport Group is Europe's leading sports entertainment group. Eurosport, the n°1 pan-European TV channel, broadcasts in 20 languages and reaches 125 million homes across 59 countries. Eurosport HD is the high definition simulcast of Eurosport. Eurosport 2 broadcasts to 52 million households in 17 languages across 47 countries. Eurosport 2 HD was launched in August 2009. Eurosport Asia-Pacific reaches 16 countries in the region. Eurosportnews is the sports news channel transmitted worldwide. Eurosport.com, Europe's n°1 online sports destination, has over 14 million unique users per month (comScore) across an international network of sports websites in 11 languages, including Yahoo! co-branded sites in Germany, Spain, Italy and the UK. The Eurosport.com free mobile application is available in 10 languages. Eurosport Player, Eurosport's web TV service, provides LIVE and on-demand sports to fans' PCs in 59 countries and the Player mobile application is available in 5 countries. Eurosport Events is the group's expert division in the management and promotion of international sporting events. For more information, please visit www.eurosportcorporate.com

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17th January 2011