"We are pleased to be collaborating with Eurosport again on the production of a TV programme featuring our Nissan athletes. An example of Nissan’s challenger marketing approach, the Freeride Spirit TV series generates considerable content which is of interest to our target customer. Engaging content which in turn serves to feed the Nissan brand by injecting it with personality and emotion.
The first year’s viewing figures were very positive and we are looking forward to continuing the Nissan story over the next seven months of broadcast. With the Freeride Spirit and the Freeride World Tour, Nissan once again ensures its place as the dominant brand in the sport of freeriding.“
Bruno Mattucci, Marketing Communication General Manager at Nissan in Europe
"With last year's highly successful campaign, Nissan and Eurosport are taking their committed partnership the next logical step. Year in year out, Eurosport is demonstrating its ability to provide major global brands responsive, creative and tailor-made solutions on a pan-European basis. On air, online and through promotional activities − Eurosport and Nissan will join forces to bring viewers some of the best wintersports adventure action in 2011,"
Olivier Fisch, Global Commercial Director, Eurosport
About Eurosport Group
The Eurosport Group is Europe's leading sports entertainment group. Eurosport, the n°1 pan-European TV channel, broadcasts in 20 languages and reaches 125 million homes across 59 countries. Eurosport HD is the high definition simulcast of Eurosport. Eurosport 2 broadcasts to 52 million households in 17 languages across 47 countries. Eurosport 2 HD was launched in August 2009. Eurosport Asia-Pacific reaches 16 countries in the region. Eurosportnews is the sports news channel transmitted worldwide. Eurosport.com, Europe's n°1 online sports destination, has over 14 million unique users per month (comScore) across an international network of sports websites in 11 languages, including Yahoo! co-branded sites in Germany, Spain, Italy and the UK. The Eurosport.com free mobile application is available in 10 languages. Eurosport Player, Eurosport's web TV service, provides LIVE and on-demand sports to fans' PCs in 59 countries and the Player mobile application is available in 5 countries. Eurosport Events is the group's expert division in the management and promotion of international sporting events. For more information, please visit www.eurosportcorporate.com
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