Nissan and Eurosport extend partnership of their TV adventure sports show

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ROLLE, Switzerland– Following the success of last year's campaign, Eurosport and Nissan have once again united to create a showcase for adventure sports across Europe.

With major on-air and online coverage, the partnership raises the profile of freeriding and the athletes behind the sport. Eurosport is producing a weekly magazine show, Freeride Spirit, which follows freeriders during the winter season and covers the 2011 season of the Freeride World Tour, an event co-founded by Nissan in 2008.

Freeride Spirit is an innovative, tailor-made TV show generating a significant amount of quality editorial content, with 20x13-minute weekly shows and 7x26-minute specials airing on Eurosport and Eurosport 2 in HD from October 19 to May, 2011. 

As well as the TV series, broadcast every Tuesday in prime time on Eurosport International, the partnership includes a dedicated video section on Eurosport’s online platform. Running until May 2011, the section will feature Freeride Spirit episodes, exclusive content and a prize competition which launches in this month.

Bruno Mattucci, Marketing Communication General Manager at Nissan in Europe says:"We are pleased to be collaborating with Eurosport again on the production of a TV programme featuring our Nissan athletes.  An example of Nissan’s challenger marketing approach, the Freeride Spirit TV series generates considerable content which is of interest to our target customer.  Engaging content which in turn serves to feed the Nissan brand by injecting it with personality and emotion.

The first year’s viewing figures were very positive and we are looking forward to continuing the Nissan story over the next seven months of broadcast.  With the Freeride Spirit and the Freeride World Tour, Nissan once again ensures its place as the dominant brand in the sport of freeriding.“

 "With last year's highly successful campaign, Nissan and Eurosport are taking their committed partnership the next logical step. Year in year out, Eurosport is demonstrating its ability to provide major global brands responsive, creative and tailor-made solutions on a pan-European basis. On air, online and through promotional activities − Eurosport and Nissan will join forces to bring viewers some of the best wintersports adventure action in 2011," says Olivier Fisch, Global Commercial Director, Eurosport.