12 Inspirations for Brand Communications in 2012

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The 12 inspirations and manifestations that will take centre stage in brand communication in 2012:

1. Mindful Everything

Moving beyond slow gastronomy, consumers are digging for deeper truth behind the products they consume. On one end, this is the mean to take better care of themselves and on the other end this is the sign to show how much they care about the world they live in.(Tweet this)

2. Simple is Beautiful

Much has been said about retro and nostalgia. The concept of 'going back to move forward' has certainly been infused in to consumers lives. This year, we anticipate the antidotes of simplicity, clarity or 'less is more' - as we know it. (Tweet this)

3. Local at Heart

Digitization has redefined our early conception of 'life without boundary' mindset. Absorbing the influences from all around the world makes consumers even more fascinated with their locality and root. Culture, arts, fashion, lifestyle around the hood will give you an idea of what to come next.(Tweet this)

4. Convergence Universe

In this increasingly connected world we live in, technology has moved us in the ways we have never imagined. Devices are converging and becoming a second brain, opening the new world of interaction and behavior while also adding the new layer of 'unexpectedness' of communication.(Tweet this)

5. Transmedia Storytelling

'Push the culture first and then design itself to it' is the conceptual idea we expect to see more this year. When thought-leading technology meets aesthetic implementation of the idea, storytelling will never be the same again. (Tweet this)

6. Social Media Ambassador

Brand communicators are no longer defined by what has been seen on traditional broadcast but rather people who are into it and passionate about it. And brand value can be transcended through individuality, philosophy and social expression. (Tweet this)

7. Curation Chic

In the era of info overload, nothing is more essential than filtering what matters and what is closer to the heart. 'Curate-engage-share' will be the new form of info access and curation platforms will be hip and cool than ever. (Tweet this)

8. Sense-perience

As the real and digital world are becoming more and more intertwined, what connects consumers is no longer defined by mediums or platforms, but rather the experiences that immerse with their senses. (Tweet this)

9. DIY Kinetic

In pursuit of finding true self, consumers open to try out many new things. This year, cocreation will find its new home in DIY of experiences where consumers can now take part in touch point design and customization - a true kinetic art sensation. (Tweet this)

10. Passion-preneur

Passion groups will be in the limelight of 2012. Kicking off as pure and passionate platform, passion groups are now taking new leapt into the connected world where the possibilities to look out for new inspirations and creative ideas are endless. (Tweet this)

11. Social Good Evangelist

Doing good has never been this cool. In midst of the world unrest and disaster, consumers have redefined their value and put faith in the causes they care about with a purposeful wish to make the world a better place. (Tweet this)

12. Changing The World One Purchase at A Time

Pebbles of good intention and ripples of goodness will be gaining ground in 2012 brand communication where charity and buying philosophy are intertwined, allowing consumers to make the world a better place one purchase at a time. (Tweet this)

The study also identifies five mega trends that will shape the future and three dimensions - engagement architecture trends that will mesmerize consumers.