Barratt Homes simplifies the home buying process with digital showcase created by LBi

The online customer experience now plays a central role in the home buying research and selection process. Therefore, we require the right digital strategy and online experience to meet those demands head on.

LBi has created a new site which helps to demystifying the home buying process while showcasing the quality of Barratt Homes, demonstrating that Barratt doesn’t just build your ideal home – it can help you move there too.

Jeremy Hipkiss, Marketing Director at Barratt Homes

If you've ever attempted to purchase a house before, you'll know what a daunting process it can be. For Barratt Homes, we've put the homebuyer at the heart of the online proposition with the core idea of 'moving you forward'. So that you're guided every step of the way to owning and enjoying your new home.

We've worked with Barratt Homes to create an experience that's not just about finding a suitable home (with a visual search that includes schools, local amenities, transport) but also one that answers questions at each stage, presents step-by-step support and provides useful tools to assist from first consideration to actually moving in. The service offers an intuitive way to personalise your chosen property and helps you figure out how best to pay for it, too. The site lifts the UK's biggest house builder a few notches above the rest and we're confident it will have a transformational effect on Barratt Homes' business.

Simon Gill, Executive Creative Director at LBi, added