Barratt Homes simplifies the home buying process with digital showcase created by LBi
The site has been created to help customers to locate, personalise and finance their dream home
The core creative concept development called ‘Moving You Forward’, blends strategy, creativity, technology and user-experience, to make it easy for customers to identify the next step and make progress in their home buying journey
The online customer experience now plays a central role in the home buying research and selection process. Therefore, we require the right digital strategy and online experience to meet those demands head on.
LBi has created a new site which helps to demystifying the home buying process while showcasing the quality of Barratt Homes, demonstrating that Barratt doesn’t just build your ideal home – it can help you move there too.
Jeremy Hipkiss, Marketing Director at Barratt Homes
If you've ever attempted to purchase a house before, you'll know what a daunting process it can be. For Barratt Homes, we've put the homebuyer at the heart of the online proposition with the core idea of 'moving you forward'. So that you're guided every step of the way to owning and enjoying your new home.
We've worked with Barratt Homes to create an experience that's not just about finding a suitable home (with a visual search that includes schools, local amenities, transport) but also one that answers questions at each stage, presents step-by-step support and provides useful tools to assist from first consideration to actually moving in. The service offers an intuitive way to personalise your chosen property and helps you figure out how best to pay for it, too. The site lifts the UK's biggest house builder a few notches above the rest and we're confident it will have a transformational effect on Barratt Homes' business.
Simon Gill, Executive Creative Director at LBi, added
LBi is a global marketing and technology agency, expert at blending strategic, creative, media and technical expertise to build business value. We help companies of all shapes and sizes decide what’s next for their business - and then we take them there. We define and execute transformational digital strategies for clients including BT, Coca-Cola E.ON, Lloyds TSB, Play.com and Virgin Atlantic. Across our 32 offices in 17 countries, there are more than 2,200 digital specialists collaborating with brands to enrich people’s lives via service design, branded content, mobile, CRM and social media. We also set the pace in digital display, search, affiliate marketing, usability and analytics. There are many things that make LBi unique, but if we had to choose one it would be our ability to bring together diverse teams of experts to suit any brief. We call this blending, and it’s the reason why all types of organisations – from famous global businesses to disruptive start-ups – choose LBi to help make their brands desirable wherever, whenever and however people choose to engage with them.
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