9th Sep 2010
Bauer Media has formed a strategic partnership with Kilrush – the mobile publishing platform within Mobile Interactive Group
Bauer Media has licensed mobile internet publishing platform Kilrush to power the mobile platforms on heat, FHM and Zoo. The aim is to better align mobile content with each brands' online presence and provide up-to-the minute content to consumers.
Bauer teams up with mobile web and application publishing outfit Kilrush
Heat, FHM and Zoo are first magazines across the line
Consumers to get up to the minute content following launch
Our strategy has been to converge our web and mobile internet offering direct to consumers. The Kilrush platform integrated smoothly with our existing digital publishing processes providing us with a more flexible and efficient system to deliver entertaining and engaging content for our consumers and clients.
Andrea Kilbourne, digital director at Bauer Media
Our mantra with Bauer Media has been about creating content driven communities and in doing so harness the fantastic editorial that is created within their business for mobile. The Kilrush platform enables businesses like Bauer, to publish their digital content to over 7000 mobile devices worldwide via the mobile internet and apps.
Matt Cockett, group commercial director for Mobile Interactive Group
Bookmark and share:
©2010 Pressitt a collaboration between Liberate Media and Best Served Cold - Find out why this site does not support IE6
MIG
Facebook group
Twitter feed
Flickr