BskyB partners with mobile interactive technology to drive interactive solutions

Broadcaster to licence high speed messaging platform MIDAS

www.sky.com

Mobile Interactive Technology (MIT) has been appointed by Britain’s largest multi channel television provider BSkyB, to power a range of Interactive Services through MIT’s Messaging Platform MIDAS including BSkyB’s SMS Alerts Services and a range of micropayment mechanics.

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BSkyB will benefit from the expertise provided by MIT’s dedicated Interactive Production Team and Operations Team, as well as strategic support on how to best to deliver their mobile and digital interactivity over the coming 24 months.

The service went live in February, enabling Sky consumers to be 100% up to date with real-time news and sports, and to actively participate and share their views via SMS and much more.

To access the Sky Mobile TV go to www.sky.com/mobiletvv , enter your mobile number in the required field and a free SMS message will be sent to your mobile phone with a link to sign-up to the service.

Mobile Interactive Technology (MIT) is part of the global integrated mobile and digital communications business Mobile Interactive Group – www.migcan.com

Core Facts

BskyB to licence MIT's hight speed messaging platform, MIDAS
Deal will enable broadcaster to deliver mobile interactivity around programmes
Initial contract for 24 months

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Quotes

We have been providing mobile services to the UK’s Broadcast industry for some years now and we’re delighted to be working with BSkyB on their mobile strategy. MIDAS has been built to operator grade standards, providing a robust yet flexible platform to operators, media and entertainment companies and broadcasters alike across the UK. BSkyB is a key partner to MIT’s business and we look forward to working closely with them to deliver cutting edge mobile solutions for their consumers.

Rob Weisz, commercial director, MIT

Within the broadcast industry at large, MIT are widely regarded as the defacto provider of interactive services and messaging solutions. Their knowledge and expertise has allowed us to be more strategic in our approach to both mobile and digital, and to ensure our customers have the best services at their fingers tips. Mobile is increasingly becoming the third screen for our subscribers as they look to access content and services on the move. Licensing MIDAS and working closely with MIT will enable us to help provide that.

David Gibbs, general manager - Mobile, BSkyB

Company information

About Mobile Interactive Technology (MIT)

Mobile Interactive Technology (MIT) is a leading provider of interactive mobile solutions which designs, develops and builds cutting edge applications and technologies for the mobile, digital and media markets in the UK.

Our services include mobile billing, mobile messaging (SMS, MMS, Video and Voice), location based services, technology and services provision working with broadcasters, production companies, MNO’s, brands, agencies and handset manufacturers.

MIT employs one of the largest in-house development teams in the mobile and digital space and builds proprietary carrier grade technology platforms to better serve our ever expanding client base.
Current clients include ITV, FIVE, O2, MTV, Virgin Media and Bauer.

To learn more go to www.mit-can.com

MIT is part of Mobile Interactive Group (MIG) www.migcan.com

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