Collective to deliver digital strategy for New Zealand wine producer Vinultra

Digital creative agency Collective today announces that it has won a digital strategic consultancy and web build campaign for up-and-coming Antipodean wine company Vinultra.

Core Facts

  1. The campaign will involve a new product launch and the development of a two year digital marketing plan, which will form the backbone of Vinultra’s digital infrastructure and marketing strategy over the coming years.

  2. As part of the agreement, Collective will build two main websites for both the Vinultra brand and its much anticipated new wine ‘Little Beauty’. It is envisaged that this will be the first of several projects.

  3. Collective will design the websites to build awareness and buzz around the new ‘Little Beauty’ wine and the Vinultra brand as a whole. Collective’s creative team will also work with Vinultra to develop content for the sites that will enrich customer engagement, while also developing an open source CMS enabling simple content updates as and when required.

  4. The main Vinultra website is due for launch in March 2009, and this will be swiftly followed by the launch of the ‘Little Beauty’ product site to time with the first shipment of the much awaited wine to the UK market The product site will complement the Vinultra brand and offer Little Beauty a unique hub to engage its target audience.

Relevant Files

  • Word Document   Name: Collective_vinultra_Final.doc, Size: No Filesize bytes, Download


Vinultra has the right approach to wine making. They are flying the flag for quality in a market where volume production is slowly taking over. We intend to reflect this in our digital strategy. We have a good understanding of the alcohol industry having produced campaigns for brands such as The Famous Grouse, and we will bring this experience to the Vinultra campaign which will be central to the brand’s worldwide launch and subsequent growth strategy.

Greg Doone, managing director of Collective

Vinultra creates bespoke New Zealand wine brands that are designed to be approachable and engage and exceed the expectation of our consumers. It’s about trying to stand out and Collective is aligned perfectly with that mission. From the moment we engaged them, Collective has delivered high levels of energy, an appropriate and focused strategy and, importantly, it listens and cares. With Collective at the helm, I’m very excited about our future digital strategy and look forward to a positive consumer response.

Fleur McCree for Vinultra

Company information

About Collective

Collective is a London-based digital creative agency that creates remarkable websites and brand-driven campaigns. Renowned for its collaborative approach and innovative use of rich media, Collective’s current clients include Honda UK, BBC, Adventure Ecology, Callaway Golf, RDF, learndirect, ESPN and EA Games. Formed in 2003, Collective’s team is currently 40 strong. 

We are Collective

18th March 2009

Main Press Contact

Wendy McAuliffe

Director, Liberate Mediaia

+ 44 (0) 7900 886 791

Press Contact

Tim Greenhalgn

Consultant, Liberate Media

07798 927795

Search for More SMNRs

Short URL:

Bookmark and share: