ECD Sports supports the British Red Cross Big Red Ride

ECD Sports, a UK-based sports and lifestyle company, today announces a fund-raising initiative for the British Red Cross Big Red Ride event at the end of July.

Core Facts

  1. The company is working with the British Red Cross to raise money for the organisation, highlighting the BRCÂ’s inaugural Big Red Ride from London to Eastbourne on Sunday July 26th. HJundreds of cyclists will be riding from Blackheath Common in south-east London to Eastbourne seafront.

  2. ECD Sports is donating £2 of every sale of its revolutionary noseless saddle, the ECD Seat, to the British Red Cross until the end of the event. The ECD Seat has a startlingly different profile. The long thin part of the seat, known as the ‘nose’, has been removed to reduce pressure on the sensitive perineum area.

  3. This gives a wide range of riders the enjoyment and health benefits of a longer ride without of discomfort or risk to health. The ECD Seat has already attracted positive reports in the Telegraph, Cycling Plus magazine and online.

  4. The brand founders are Jonathan Wallach and Mark Burns, whose interest in cycling without unnecessary discomfort prompted them to launch the ECD Seat.


“We launched ECD to promote innovative and healthy sports and lifestyle products - and the Big Red Ride, is a very positive way to involve people in cycling for health as well as raise funds for the British Red Cross.”

Mark Burns founder ECD Sports

“Our first Big Red Ride is attracting a lot of interest from people who want to raise money by cycling to Eastbourne and we welcome the support of ECD Sports for the event.”

Lucy Gregory, senior events officer at the British Red Cross

“The British Red Cross do a phenomenal amount of good work around the world and the Big Red Ride gives us a wonderful opportunity to support its aims.”

Jonathan Wallach founder ECD Sports

Company information

ECD (Ergonomic Comfort Design), founded by Jonathan Wallach and Mark Burns, markets products that bring healthy living, exercise and fun into every part of peopleÂ’s lifestyles. A growing range of ECD products and services will be designed to increase peopleÂ’s well-being and to them to exercise more often - and more enjoyably. ECD online:

16th July 2009

Main Press Contact

Tim Greenhalgh

Consultant, Liberate Media

07798 927795

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