FREDDIE FLINTOFF AND JACAMO UNVEIL THE COLLABORATIVE 'FLINTOFF BY JACAMO' COLLECTION, AND HIGHLIGHT SOME INTERESTING SURVEY RESULTS*

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Former England cricket captain Freddie Flintoff has collaborated with Jacamo on an exclusive collection for SS12.

The 'Flintoff by Jacamo' range reflects the tastes and personality of both Freddie and of 'real men'around the UK. And as recent survey results show that over half of men with chest size 44"+ think the majority of fashion sold on the high street is not appropriate for them – the launch couldn't have come at a better time.

Announced as brand ambassador for AW11, Freddie's fashion line sees the development of a perfect pairing, resulting in a masculine, classic and easy to wear collection. Combining both the extensive customer profiling knowledge of the brand with the down to earth personal style of Freddie, the range features preppy polos, jeans, a sporty jersey jacket and a mod inspired utility jacket in either khaki or black.

Taking a slightly smarter approach the line also includes a checked, chambray and pinstriped shirt, a black blazer and a suit in either black or grey.

The Flintoff by Jacamo collection is available in a fantastic range of sizes with variations on chest size, waist sizes, collar size and leg lengths – good news to the 40% of men with chest size 44"+ and waist size 38"+ that struggle to find clothes on the high street that fit them well.

Completing the collection are two pairs of shoes; a stylish black pointed brogue and a more robust tan walking boot, which Freddie loves. Both are available in a size 7-12.

"I've really enjoyed working with Jacamo on my new clothing line and I am very pleased with the results. I wanted it to be simple and comfortable, and for it to reflect not only what I want to wear, but what the Jacamo customer wants to wear."

The Flintoff By Jacamo collection is available to buy online now at http://www.jacamo.co.uk.

* TNS Consumer Omnibus November 2011, based on a sample of 915 GB men age 16 or over