Flat World Knowledge CEO Speaks at O’Reilly Conference on What Investors are Looking for in the Publishing Sector

Jeff Shelstad, co-founder and CEO of Flat World Knowledge, the largest publisher of free and open college textbooks for students worldwide, will share his experiences in leading a fast-growing, venture-backed publishing start-up at the O’Reilly Tools of Change for Publishing Conference, February 15, in New York City.

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Shelstad will join a panel of venture capitalists, private equity funders, publishing startups and established players in a session that will explore who is investing where, and why: From Startups to Publishing Companies Ripe for Expansion: What Are Investors in the Publishing Sector Looking For?

In January, Flat World Knowledge announced a $15 million Series B funding round

led by Bertelsmann Digital Media Investments (BDMI), a wholly owned subsidiary of Bertelsmann AG and Bessemer Venture Partners.

Flat World was named, along with Apple, Bloomberg, Facebook, and Google, as one of the top "30 to Watch" in 2011, by Outsell, Inc, a research and advisory firm focused on the publishing and information industries.

Prior to creating Flat World Knowledge in 2007, Shelstad served as Vice President and Editorial Director at Pearson Education and Publisher at McGraw-Hill. He has personally acquired some of the most successful business textbook authors in print today.

Core Facts

1. WHO: Jeff Shelstad, CEO and co-founder, Flat World Knowledge
2. WHAT: Speaker at the O’Reilly Tools of Change for Publishing Conference. Panel: “From Start-Ups to Publishing Companies Ripe for Expansion: What Are Investors in the Publishing Sector Looking For?”
3 .WHEN: Tuesday, February 15, 2011, 2:30 p.m
4 .WHERE: Sheraton New York Hotel & Towers, New York City

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Company information

Flat World Knowledge is the largest publisher of free and open college textbooks for students worldwide. Committed to making higher education more affordable and accessible, the company provides students with free online access to complete, peer-reviewed textbooks, with options to purchase affordable print and digital formats, including e-books, audio books, PDF downloads and interactive study aids. Flat World’s open license and online editing platform enable professors to modify the content and create the “perfect book” for their course. To date, more than 1,600 professors at over 900 colleges in 44 countries have used Flat World open textbooks. To learn more, visit www.flatworldknowledge.com; follow us on Facebook at http://www.facebook.com/flatworldknowledge; and on Twitter at http://twitter.com/flat_world.

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10th February 2011