Fox International Channels Celebrates Reaching One Million Viewers in Hong Kong with Integrated Advertising Campaign

Hong Kong, 2 August, 2011 – FOX International Channels (FIC), Hong Kong’s largest TV network in Hong Kong, today announced that it’s now watched by one million viewers in Hong Kong, and 1-out-of 3 pay-TV viewers in Hong Kong like FIC!

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With an amazing strength and depth of channels such as National Geographic Channel and National Geographic Wild, which are the no.1 and no.2 factual entertainment channels in Hong Kong, STAR Chinese Movies, which is the most popular and most watched channel on nowTV, FIC is the undisputed leading content provider across all genres.

With a channel line up of 26 channels in Hong Kong and with over 15 HD channel brands in Asia, FIC is the largest pay TV network in HK and Asia and which is also home to STAR Movies and STAR World - the number 1 movie channel in SEA and number 1 general entertainment channel in the region respectively.

To celebrate reaching this unprecedented milestone, FIC has launched an online and offline advertising campaign called “HK likes FOX” that has drawn the support of FIC fans from across the territory, including renowned film director, Benny Chan and famous fashion designer, Barney Cheng. The campaign includes on-air advertisements, above-the-line advertising and PR, and FIC has created a special microsite to encourage FIC enthusiasts from all walks of life to visit and to leave their messages of support for the company.

“Over the years, we have prided ourselves in providing Hong Kong audiences with the very best programs across genres,” said, Rajesh Sheshadri Territory Head, Hong Kong, FOX InternationalChannels. “We are thrilled to know that we are now being watched by one million viewers in Hong Kong and we look forward to many more years of providing the public with culturally-relevant content produced locally as well as the very best movies and shows from around the world.”

“I catch up on the best local films only on Star Chinese Movies” exclaimed renowned film director, Benny Chan.

“I like National Geographic Channel. I enjoy watching the fish in Monster Fish!” said Hong Kong fashion designer, Barney Cheng.

For more details about the “HK Likes FOX” campaign, please visit: http://www.hklikesfox.com/