Global Technology Company Cuts Costs, Gains Branding Control Using Integrated Email Platform

ExactTarget develop Hitachi Data Systems Online Marketing Campaign Management

Core Facts

ExactTarget announced today that Hitachi Data Systems continues to reduce its global email marketing costs while boosting brand governance and accountability following the implementation of its Online Marketing Campaign Management platform.
The news of Hitachi Data Systems success comes less than a month after Forrester Research named ExactTarget a leader in email marketing and awarded the company a perfect 5 of 5 in the Customer Category of The Forrester WaveTM: Email Marketing Service Providers Q4 2009 (December 2009) report. The independent research firm found ExactTarget to be the only email service provider to score a perfect score in the Customers Category, noting with high satisfaction scores and online community, ExactTarget can successfully meet marketers complex business needs. To download the report, visit www.ExactTarget.com/Wave09.

Quotes

In the economic downtown, we have greater pressure to demonstrate marketing accountability and deliver ROI. Our integrated system allows us to track results for each business unit while also regulating the design and implementation of each units marketing efforts to create one comprehensive global campaign.

Sean Mattson, Hitachi Data Systems director of global web marketing.

ExactTarget provides marketers the sophisticated platform required to connect with customers around the globe. From Asia to California, global companies are choosing ExactTarget for our unmatched ability to automate and deliver the worlds most complete one-to-one marketing solution.

Tim Kopp, ExactTargets chief marketing officer

Company information

ExactTarget is a leading global provider of on-demand email marketing and one-to-one marketing solutions. The companys software as a service technology provides organisations a single platform to connect with customers via email, SMS text messaging, voice messaging, social media and landing pages. Supported by collaborative global services teams, ExactTargets technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTargets software powers permission-based multi-channel communications for thousands of organisations around the world including Expedia.com, Aurora Fashions, Papa Johns, Sun Microsystems, Value Retail, World Society for Protection of Animals and Gulf Air.

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