SearchIgnite and Golley Slater deliver massive ROI on digital media spend for Center Parcs
Online measurement and click attribution delivers efficiencies across all marketing channels including PPC, SEO, display, email and affiliate
Center Parcs campaign achieves 54% return on investment, 43% increase in overall revenue, 28% increase in online bookings
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The need for more accountable and effective cross-channel measurement has been an oft discussed topic, but in reality marketers are challenged by a lack of knowledge on how to properly implement these strategies and frequently rely on technologies that can’t meet their measurement and attribution needs. The goal of this report is to highlight how this five step approach to effective attribution, along with the right technology partner, can drive significant improvements in ROI and revenue.
Roger Barnette, CEO of SearchIgnite
Giving our clients real insights into their consumers’ journeys has always been the most difficult area for online. SearchIgnite’s platform not only provides these learnings, but also allows our team to react on the fly and apply real-time business rules based on this knowledge that significantly improves our clients’ media performance.
Mark Fagan, digital media director at Golley Slater
Cross media management enables us to more accurately review the performance of all our online channels and their interactions, from PPC, SEO, display click and display view through to email. And, more importantly, it allows us to target budget to achieve the greatest return on investment for our marketing spend and our business.
Colin Whaley, sales & marketing director for Center Parcs UK
SearchIgnite is the industry’s leading provider of performance marketing technology and services, managing more than $1 billion in media annually for some of the world’s largest advertisers and agencies, including Golley Slater and Center Parcs, LBi, ISpy, E*TRADE and more. SearchIgnite’s performance marketing platform offers tools to manage, optimise, report and attribute on paid search and display campaigns in one central dashboard, as well as gather insights into the relationship between media channels, including SEO, email, affiliate and social media. The company’s Advisor services are designed specifically for enterprise marketers to help them spend smarter, work easier and optimise most efficiently across digital media. For more information, please visit http://www.searchignite.com/ or follow the company on Twitter @searchignite.