- deal will see 4th Screen continue to deliver rich media mobile advertising to The Guardian’s mobile site and mobile apps in the UK.
Premium mobile advertising agency, 4th Screen Advertising today announced that it has renewed its exclusive contract with UK national, mobile and online publisher, The Guardian, to deliver rich media mobile advertising to its highly prized mobile inventory in the UK.
The deal follows three successful years of partnership with the Guardian during which time 4th Screen has served millions of highly targeted mobile ads from brands such as Samsung, Sky, Peugeot and M&S. Rich media formats that 4th Screen has deployed across the Guardian’s mobile inventory include, iSlide tap to expand, video, calendar integration and rich media overlays.
In addition, all adverts served by 4th Screen’s Mpression platform benefit from fine grained ad-targeting which is derived from user analysis at the publisher level and includes features such as age, location, time-of-day and gender.
Guardian mobile renews exclusive contract with 4th Screen Advertising
deal will see 4th Screen continue to deliver rich media mobile advertising to The Guardian’s mobile site and mobile apps in the UK
We are very pleased to continue our association with 4th Screen who in collaboration with our trading teams are delivering strong and consistent revenue growth whilst producing rich media formats which are of great benefit to our clients. We look forward to our companies sharing an exciting year of mobile.
Lee Fels, mobile sales manager, Guardian News Media
4th Screen is very pleased to be continuing our already successful relationship with the Guardian. Its great audience profile and product offering are very attractive to advertisers. With the development of MPact, 4th Screen’s rich media format suite, we will work with our publisher partners to offer brands engaging ads that deliver the results they want.
Jenny O’Connor Publishing Manager at 4th Screen
4th Screen Advertising is the world's leading premium mobile advertising agency. We offer brands and advertisers more than just a click - we offer them engagement and effective, targeted ROI driven campaigns.
As the mobile advertising space becomes more cluttered, brands need to work harder to distinguish their offering, which is why we're constantly developing new rich media formats and solutions through our proprietary ad server Mpression.
Our publisher clients include global mobile networks operators like Vodafone, Three and Virgin Mobile, while The Guardian, ITN and Shazam are among the publishers who trust us with their mobile inventory. Our advertiser clients include household names such as Star Bucks, Burger King, Coca Cola, Barclaycard, Natwest, Direct Line, Green Flag, Disney, Paramount, Warner Bros, Samsung, Nokia, Peugeot Fiat and more with Mpression delivering over 500M page impressions a month.
4th Screen Advertising is part of Mobile Interactive Group (MIG), a global integrated mobile and digital communications company. MIG has expertise and resources dedicated to mobile marketing, mobile messaging, mCommerce, technology and services provision, the design, build and publishing of mobile internet sites and applications, digital marketing, social media and user experience design.
For more information see www.4th-screen.com
31st August 2011
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[guardian mobile] [4th Screen Advertising] [4th Screen] [Mark slade] [Jenny O’Connor]
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