I Spy partners with SearchIgnite for search management and cross channel click attribution

London, UK – Specialist digital marketing agency I Spy has selected SearchIgnite, a provider of search optimisation and media attribution technology, as their preferred supplier for search management and cross channel attribution solutions.

I Spy, the Uptimisation agency, is one of the UK’s leading providers of integrated search and digital marketing solutions. In order to identify a preferred partner, I Spy conducted a rigorous pitch process that included a variety of top technology vendors.

More Information

I Spy, who’s client list includes Radisson Edwardian Hotels, Vauxhall, Waterstones, Avon and Jobsite will take advantage of SearchIgnite’s market leading search management technology and advanced cross channel attribution solutions, to grow their clients businesses. Applying SearchIgnite technology will give their clients improved ROI and access to insights in search and attribution across all digital channels.

Core Facts

I Spy selects SearchIgnite to provide search management technology and cross channel click attribution analysis
Deal will enable I Spy to extract clear, cross channel data on where its campaigns for clients such as Radisson Edwardian, Vauxhall, Waterstones, Avon amd Jobsite can be optimised
SearchIgnite's attribution technology delivers significant ROI - download the white paper from the link in the side bar

Quotes

There are obvious synergies between I Spy and SearchIgnite as advanced, forward thinking businesses that are constantly looking for ways to stay one step ahead of the competition. With increased client demand for digital services and some key business wins it is essential for I Spy to have a preferred technology partnership agreement in place. We believe that this agreement with SearchIgnite will add significant commercial and practical value that will un-doubtedly continue to improve ROI for our clients.

Nick Jones, managing director of I Spy

We are excited to be working with I Spy, as a preferred supplier, who have a great reputation as leaders in their market. This enhanced relationship with SearchIgnite means we can further help, and assist, their growth and leadership position in search and digital marketing.

James Yancey, managing director of SearchIgnite EMEA

Company information

SearchIgnite is the industry’s leading provider of performance marketing technology and services, managing more than $1 billion in media annually for some of the world’s largest advertisers and agencies, including Golley Slater and Center Parcs, LBi, ISpy, E*TRADE and more. SearchIgnite’s performance marketing platform offers tools to manage, optimise, report and attribute on paid search and display campaigns in one central dashboard, as well as gather insights into the relationship between media channels, including SEO, email, affiliate and social media. The company’s Advisor services are designed specifically for enterprise marketers to help them spend smarter, work easier and optimise most efficiently across digital media. For more information, please visit http://www.searchignite.com/ or follow the company on Twitter @searchignite.

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6th August 2010