Interdirect Has Cracked It This Easter

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This Easter, Milton Keynes’ leading full service agency held an innovative Easter Egg Hunt across its website and Facebook page, where smartphone users excitedly followed the QR codes and clues for their chance to win some chocolaty goodies.

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Easter Egg hunters scanned the codes on the ID Easter bunnies to unlock the clues that took them around the website to find the hidden eggs and complete the story of Interdirect.

Interdirect’s competition saw more than 1,000 people enter from across the UK and resulted in a 1,381% increase in interaction on the agency’s Facebook page.  The Interdirect website also received a 720% increase in visits and an additional 3,434 page views in just one week. Facebook fans also rose by 83.73% during the hunt, thanks to the competition’s unique format which promoted user engagement.

Visit www.facebook.com/interdirect and ‘like’ our page to get updates and information about Interdirect’s exciting competitions.

Core Facts

  1. Success for full service agency's 'Easter Egg Hunt' competition.

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The concept was simple, but very effective, and with such fantastic results our team of online marketing and PR experts are already hatching a plan for the next social media campaign. Interdirect prides itself on being an exciting, vibrant and innovative full service agency, and is always thinking of the next multi channel campaign to promote its full breadth of services. We have been servicing our clients' social media need for well over two years now and we are continually seeing outstanding results.

Nicholas Mann, managing director and founder, Interdirect

Company information

Interdirect is a vibrant, multi award winning, full service agency, specialising in digital design and development, advanced content managed websites, bespoke software solutions, PR, marketing and social media. Our clients include some of the nation’s best known brands, including Champneys, Gatwick, Bluewater, and the Institute of Chartered Accountants, which span sectors as diverse as luxury health spas, airports, shopping centres and professional bodies. Interdirect’s head office is situated in Milton Keynes, but we also have offices in Manchester, and personnel based in Dubai.

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4th April 2012

Main Press Contact

Anne Compton

PR Account Manager

0845 121 5566

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