LBi appoints JWT’s Greg Georgiades as client partner
Appointment reflects the increasingly complex nature of client briefs from growing roster of blue-chip brands
At LBi, Greg will be heading up client relationships on flagship accounts such as Asda, RBS and E.ON
Greg was the standout candidate for this role, with his mix of maturity, confidence, client skills and commerciality. He also has a real hunger for digital. Thanks again, Adland, for creating such great talent.
Anil Pillai, CEO LBi UK
LBi’s blended approach gives the agency and its clients a real competitive edge. I’m looking forward to working in partnership with our clients to effect transformations for their businesses.
Greg Georgiades, Client Partner at LBi
LBi is a global marketing and technology agency, expert at blending strategic, creative, media and technical expertise to build business value. We help companies of all shapes and sizes decide what’s next for their business - and then we take them there. We define and execute transformational digital strategies for clients including BT, Coca-Cola E.ON, Lloyds TSB, Play.com and Virgin Atlantic. Across our 32 offices in 17 countries, there are more than 2,200 digital specialists collaborating with brands to enrich people’s lives via service design, branded content, mobile, CRM and social media. We also set the pace in digital display, search, affiliate marketing, usability and analytics. There are many things that make LBi unique, but if we had to choose one it would be our ability to bring together diverse teams of experts to suit any brief. We call this blending, and it’s the reason why all types of organisations – from famous global businesses to disruptive start-ups – choose LBi to help make their brands desirable wherever, whenever and however people choose to engage with them.
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