LBi appoints creative directors Gavin Gordon-Rogers and Gemma Butler

 - team to head LBi’s creative offering in Edinburgh

Global marketing and technology agency, LBi, is expanding its creative department with the appointment of Gavin Gordon-Rogers and Gemma Butler as creative directors.

The hires strengthen LBi’s creative leadership and reflect an increase in demand for the agency’s blended approach to digital marketing.

More Information

Based in the agency’s Edinburgh office, Gavin and Gemma will be tasked with bringing their creative flare to LBi’s media arm, bigmouthmedia. They will provide creative guidance to global brands such as Skype, BUPA, Play.com and British Airways. 

For the past twelve months Gavin has been working as Interactive Creative Director at Wieden Kennedy. Prior to this Gavin and Gemma worked together at Agency Republic where as Executive Creative Director and Creative Director respectively they led the agency to win Marketing magazine’s Digital Agency of the Year in 2008.

LBi’s creative team has grown by over 20% over the last year. During 2011 LBi produces a raft of award-winning work for clients including Coca-Cola, Lloyds, Sony Ericsson, Peroni and Virgin Atlantic.

Core Facts

  1. LBi appoints Gavin Gordon-Rogers and Gemma Butler as creative directors at its bigmouthmedia offices in Edinburgh

  2. New team will bring creative flare to LBi’s media arm, bigmouthmedia providing creative guidance to global brands such as Skype, BUPA, Play.com and British Airways.

  3. Team last worked together at Agency Republic where they championed many award winning campaigns and steered the agency to win Marketing magazine's 'Agency of the Year' gong in 2008

  4. LBi’s creative team has grown by over 20% over the last year. During 2011 LBi produces a raft of award-winning work for clients including Coca-Cola, Lloyds, Sony Ericsson, Peroni and Virgin Atlantic.

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Quotes

We're thrilled to have Gavin and Gemma join us. They have an enviable track record and are a fantastic addition to our UK creative team. Their appointment demonstrates our commitment to making LBi a renowned creative force, as we continue to put creativity at the heart of our blended offering across bought, owned and earned media for our clients.

Simon Gill, LBi’s Executive Creative Director

Already 2012 is shaping up to be a great year for LBi with a host of exciting client opportunities on the horizon. Gavin and Gemma are both great characters and will be central to our constantly evolving agency culture.

Anil Pillai, LBi’s UK Chief Executive

We're really excited to be taking on this new challenge as LBi embarks on the next stage of its journey. We're also especially happy to be teaming up again.

Gavin and Gemma

Company information

LBi is a global marketing and technology agency blending strategic, creative, media and technical expertise to build business value. We help companies of all shapes and sizes decide what’s next for their business – and then we take them there.

Along with our media arm bigmouthmedia we define and execute transformational digital strategies for our clients. Across our 24 offices in 16 countries, there are more than 2,000 digital specialists collaborating with brands to enrich people’s lives via service design, branded content, mobile, CRM and social media. We also set the pace in digital display, search affiliate marketing, usability and analytics.

There are many things that make LBi unique but if we had to choose one it would be our ability to bring together diverse teams of experts to suit any brief. We call this blending, and it’s the reason why all types of organisations – from famous global business to disruptive start-ups – choose LBi to help make their brands desirable wherever, whenever and however people choose to engage with them.

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12th January 2012

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