Latest RedEye webinar: Understanding behavioural email and how it can improve your online business
- 28th September: Learn to use campaigns driven by online behaviour - in association with Internet Retailing magazine
RedEye announces the next in its series of concise, free digital marketing webinars entitled: ‘Understanding behavioural email and how it can improve your online business’. Designed for online marketers, this practical webinar will provide insight for retailers and other ecommerce operations to focus on driving extra business.
In association with Internet Retailing magazine, the webinar will be hosted by its editor, Chloe Rigby, and presented by Matthew Kelleher, RedEye’s Commercial Director.
As email continues to grow, the traditional ‘newsletter’ approach is declining in effectiveness. To be successful, online companies must communicate with customers using email campaigns relevant to specific online behaviour.
Behavioural email, such as basket abandonment, is one of the most effective ways to improve online conversion, however few companies are currently doing it. Latest RedEye research reveals that currently only 14% of online retailers use basket abandonment email.
In this innovative presentation, RedEye will take you through the research undertaken over the past year and discuss how clients are using behavioural email to achieve results such as 5000% ROI and 20% conversion. Attendees will:
- Discover what behavioural email is and how it can work to improve conversion.
- Understand how behavioural email is currently being used by online retailers.
- Learn how to implement automated campaigns at a low cost, with a big ROI.
To attend visit: https://www1.gotomeeting.com/register/111170144
Title of webinar: Understanding behavioural email and how it can improve your online business
Time slot: 3pm
Date: September 28th
Speaker: Matthew Kelleher, Commercial Director, RedEye
About the speaker
A Masters graduate in Economics from the LSE, Matthew worked for Acxiom for 16 years, starting at NDL, Claritas and most latterly Acxiom. He undertook a variety of divisional director roles, most notably launching Claritas Interactive in 1999 and overseeing its European development. A founder member of the DMA Email Council, Matthew is responsible at RedEye for the service and delivery of email solutions for all clients as well as for the growth of the business.
RedEye announces the next in its series of concise, free digital marketing webinars entitled: ‘Understanding behavioural email and how it can improve your online business’
RedEye is the leader in behavioural email. Behavioural email integrates web analytics data with email marketing to send relevant and targeted email campaigns based on a user’s individual online browsing behaviour (eg. basket abandonment email). Sending email campaigns based on site behaviour and personalising from data can drive a 30-40% increase in response and conversion.
RedEye was established in 1997. In 2001 Redeye launched the first behavioural email campaign for William Hill. In 2005 the company bought e-relationship marketing Ltd ‘e-rm’ and began the drive towards integrating email and web analytics in order to increase the return on investment for customers. Capabilities grew and in 2006 a unique behavioural email marketing solution became available. During this time optimum.web Ltd also became part of RedEye, expanding RedEye’s services to website usability. In November 2010, RedEye launched Behavioural Email onDemand, a self service solution enabling online companies run basic behavioural email campaigns.