Leading brands use Swanbay innovative mobile phone platform

Swanbay, the media and mobile technology company, has announced that four leading brands have begun advertising on its cutting-edge mobile phone platform.

Tissot, Travelport Holidays and Star Cruises and Ceat are using the Swanbay platform to reach customers in India through a service that provides free, high-quality video clips to millions of mobile phone subscribers.

More Information

Swanbay provides mobile phone users with free local and international video content including highlights from the world of sports, news, music, cartoons, fashion and movies. Swanbay has partnered with several mobile network operators across Asia, Middle East and Europe to provide advertising partners and content providers with an opportunity to reach over 500 million consumers today growing to over 1 billion in 2011.

Advertisers are able to run targeted campaigns by selecting content and locations that are relevant to their brand. They can also measure the effectiveness of their campaign through a web-based reporting tool. Furthermore, payment is per view, ensuring guaranteed publicity and consumer engagement.

Since the beginning of 2010, Swanbay has launched its service in India, Pakistan, Hong Kong and Taiwan with launch programmes underway in UK, Thailand, Malaysia, Middle East, Bulgaria, Turkey and The Balkans.

Core Facts

  1. Swanbay provides mobile phone operators with the ability to provide premium video content to their subscribers for free.

  2. Leading brands are now signing up to place their adverts in front of consumers worldwide.

  3. Swanbay provides the opportunity to target marketing messages to specific audiences.

Images

Quotes

Throughout 2010, Swanbay has being expanding its network and broadening its content offering. We’re now seeing consumers using the service and advertisers looking to sponsor the content. Early portal statistics across India, Pakistan and Asia show that once people have accessed the portals, over 50 per cent of consumers download and watch a video that starts with a short ad.

John Haskins, Director of Sales for Swanbay

The videos are of really good quality. This will be a big differentiator in this service.”

Abhijit Saxena, CEO of Netcore Technologies, Swanbay's content distribution partner in India

Video advertising over mobile by Swanbay is an excellent and innovative media option. Our campaign received a very high quality response and the ROI was 40% better than the bulk SMS and other over-the-mobile promos.

Javed Akkhtar, CEO of TravelPort Holidays

We have the technology, the backing and the partners to continue to grow rapidly With the number of internet enabled phones growing at 30 per cent a year, this is becoming an excellent channel for brands with ambitions to reach a mass market.

John Haskins, Director of Sales for Swanbay

Company information

Swanbay enables mobile network operators worldwide looking to reduce churn and retain loyalty, with the ability to provide premium video content to their subscribers, for free. Swanbay currently has a subscriber base of approximately 300 million with a further 200 million subscribers under contract and launching in the next 3 months with the final months of 2010 increasing that base by another 500 million.

International and national advertisers are proving keen to market to specific consumers in all territories by embedding video and banner ads into video content, and Swanbay provides the end to end solution that allows them to do so.

Swanbay is a privately held company backed by investors with a successful track record in mobile technology.  Its headquarters are in London and regional offices in Middle East, New Delhi, Mumbai, Hong Kong, Pakistan, Thailand, Malaysia, & Bulgaria.

26th October 2010

Main Press Contact

Richard Dymond

Lattice PR Ltd

07977 242 573

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