Social & Entertainment App Award Electronic Arts for The Sims Freeplay on iOS and Android
Life Tools App Award The Associated Board of the Royal Schools of Music for ABRSM Aural Trainer
m-commerce Award Barclays Bank for Barclays Pingit
Discovery & Engagement Award Yala Music for Yala
Content Service Award PERFORM for Al Jazeera Sport Mobile Apps
Brand on Mobile Award Crispin Porter & Bogusky for Just Dance 3 - Autodance
Publisher on Mobile Award Financial Times for FT Web App
Consumer Trust Award Lookout for Lookout Mobile Security
Social Responsibility and Development Award Afroes for Moraba
Innovation Award for App Citibank for Citibank Tablet App
Innovation Award for Technology Calltrunk for Calltrunk
Innovation Award for Monetization GetJar for GetJar Gold Virtual Currency
Innovation Award for Growth Markets biNu for biNu Social Network and Content Platform
The 2012 Meffys once again has marked an amazing year of mobile success and innovation from across the globe. The diversity and quality of this year’s entrants also reflect the changing nature of the mobile content and commerce ecosystem with banks, brands, developers, publishers and exciting new start-ups taking centre stage alongside established mobile players. This year the awards also enjoyed another milestone in recognising the industry’s commitment to building growth markets and consumer trust, reflecting MEF’s key focus areas for 2012.
Rimma Perelmuter, Executive Director, MEF
MEF is the global community for mobile content and commerce. It is the leading trade organisation for companies wishing to monetize their goods, services and digital products via the mobile connected device. MEF provides competitive advantage to its diverse membership, shapes industry growth, connects thought leaders and spearheads groundbreaking initiatives which explore and promote monetization opportunities.
With global headquarters in London and operational chapters and offices in Asia, EMEA, Latin America, Middle East and North America, MEF is a member network with global reach and strong local representation, ideally placed to drive market growth. Established in 2000, MEF provides an impartial, consistent and powerful voice for the foremost companies and entrepreneurs from across the mobile content and commerce value chain.
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