MIG to launch freephone cross network shortcodes to corporate sector

Enabling brands to offer consumers a free to call 5 digit number from their mobiles

Mobile Interactive Group (MIG) today announces that it will soon be launching FREE TO CONSUMER five digit cross network voice shortcodes for mobile users. The service which will be powered by MIG’s Voice Gateway, enables brands to offer their consumers a free to call, simple and transparent experience for inbound calls from mobile phones.

More Information

Previously, consumers who have dialled 0800 numbers from a mobile device have been subject to significant surcharges (often in excess of 50 pence per minute). The launch of zero rated five digit, cross network voice shortcodes presents a huge opportunity to brands, call centres and large communications providers, plus also hugely benefits the end consumer, eliminating any mobile call charges, for example:

- Retailers: Shoppers will have the ability to check the status of their order, to check the delivery status of a product, to contact customer services and make product enquiries

- Financial Services: Consumers will have the ability to make a balance enquiry, monitor activity in their personal account, make direct debit payments and all functions currently available via a landline service

- Utility Services: Customers will be able to text or call in their meter readings, call to settle their bill or request a brochure (or other marketing collateral), plus talk with customer services

- Call Centres: Offers communications providers, who have historically only offered landline services, the ability to offer the end consumer a free route of entry via mobile

Core Facts

  1. The service, powered by MIG's Voice Gateway, enables brands to offer their consumers a free to call, simple and transparent experience for inbound calls from mobile phones

  2. Service opens up inbound mobile capabilities for a range of businesses including the utilities sector, retail and call centres where previously offering toll-free mobile calls was not an option

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In 2010 UK consumers spent £1.9 billion calling non-geographic numbers such as 08 numbers, with the vast majority of calls coming from mobile phone users who are being hit with significant call charges in comparison to dialling similar numbers from a fixed landline.

We’ve been working closely with the mobile network operators on our Voice Shortcode strategy and the capability to now offer a free to consumer voice shortcode opens up a plethora of opportunities – Enabling brands to build a more transparent and trusted relationship with their consumers via a free mobile service, whilst also keeping the consumers’ needs and experience front of mind. Customers can contact the brands they wish to purchase from and communicate with, safe in the knowledge they’re not being charged.

Rob Weisz, Commercial Director, MIG

Company information

Mobile Interactive Group (MIG) is a global integrated mobile and digital communications business and is the fastest growing privately owned technology company in the UK and EMEA (Deloitte).

Comprising a unique combination of services, MIG specialist disciplines include mobile technology and services provision; mobile billing, messaging and mCommerce; mobile advertising and marketing; multi-channel digital solutions; the design, build and publishing of mobile internet sites and applications, and user experience design.

All platforms, products and applications are developed in–house and are MIG’s proprietary technology.  Our global platform mVoy enables brands from all over world to interact, engage and communicate with consumers via mobile.

mVoy Publish: Create, build, host & manage mobile commerce, mobile websites & apps

mVoy Communicate: Build & manage interactive messaging & multi-step marketing campaigns

mVoy Engage: Power social interactivity & voting via mobile sites, apps, Facebook and Google +

mVoy Connect: Enable & deliver high volume mobile messaging campaigns & payments

MIG currently serves multiple sectors including Technology Providers, Retail, Mobile Network Operators (MNO), Media, Broadcaster & Entertainment, Financial Services, Public Sector and Government Agencies, FMCG, Original Equipment Manufacturers (OEM).  Additionally we have over 300 clients including New Look, M&S, O2, Vodafone, ITV, Sky, MoneySupermarket, Sony PlayStation, COI, Walkers, Tropicana, Nokia, Samsung and in May 2011 MIG announced its ‘Preferred Developer Consultant’ status as selected by Facebook.

To learn more go to www.migcan.com

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12th January 2012

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