Maserati launches GranCabrio with mobile advertising driven by MEC and 4th Screen Advertising

4th Screen Advertising, the UK’s leading premium mobile advertising agency today announced that it has completed a deal with global media agency, MEC, for luxury car manufacturer, Maserati. The mobile advertising campaign will support the launch of Maserati’s latest model, the GranCabrio.

More Information

Using 4th Screen’s rich media advertising format, iSlide, mobile advertising for the new car targets smartphone users across 4th Screen’s premium mobile advertising engagement platform, Mpression, to include high quality inventory in UK from publishers such as, Guardian mobile and ITN.

Core Facts

This is the first time that Maserati has engaged with a mobile advertising campaign targeted specifically at smartphone users with bespoke rich media formats.
The iSlide expandable format is similar to online formats, where users can click on the banner which expands the advert to deliver a full screen rich media display.

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Quotes

“Detailed analysis of TGI and Comscore, which provides information on target demographic groups and Mobile behaviour, showed that Maserati’s customer base correlates highly with smartphone consumers. More than this, new smartphone demographics allow us to execute high-quality campaigns based on an array of campaign parameters and this is essential for Maserati’s brand. “We are delighted to be working and engaging with such a premium brand and it is a sign of the growing maturity of mobile as an advertising channel. Mobile is the perfect platform to allow Maserati to truly engage with potential customers on a one to one personal basis.”

Will Rusack, 4th Screen Advertising, Account Manager

Company information

About 4th Screen Advertising
4th Screen Advertising is the UK’s leading independent mobile advertising sales agency and works closely with brands and mobile publishers to deliver effective and ROI driven campaigns.

The company has exclusive sales agreements with some of the UK’s leading operators including O2, Virgin Media, 3 UK and Tesco Mobile and has access to more than half of the UK’s mobile internet users through its proprietary ad serving platform - Mpression.

4th Screen Advertisings in-house creative, technological and dedicated account management teams provide advice and solutions to help brands and publishers to optimise opportunities in mobile advertising.

Moving mobile advertising beyond the static banner, 4th Screen Advertising is driving new ad formats. In July 2009 the company launched iSlide, a rich media touch to expand ad-format specifically designed for the growing smartphone market (iPhone, Android, Ovi, Blackberry and Palm Pre). iSlide enables integration with handset functions such as GPS and enhanced video functionality as well as allowing users to browse the mobile internet from within the application giving customers a much more engaging and memorable brand experience.

To learn more visit www.4th-screen.com

4th Screen Advertising is part of Mobile Interactive Group (MIG) www.migcan.com

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