Mobile and digital technology business Mobile Interactive Group (MIG) today announces the launch of the My O2 Android app. Built by MIG, the new version of the free app allows O2 customers on Pay & Go and Pay Monthly tariffs to securely view their account information and offers the same innovative interface as the iOS version, delivering a spectacular user experience.
The app includes the same new user interface as the iPhone version and also features a simplified ‘Help’ section and a new ‘Extras’ section which gives users information on customer loyalty programmes such as O2 Priority and other O2 related content. In addition to this it also allows O2 customers to natively monitor their own data consumption, as well as manage their data bolt ons.
The My O2 iPhone App was launched in late 2009 and has achieved almost two million downloads. With the newly launched Android version O2 has brought the app up to date and increased its reach to reflect the growth in Android OS based devices.
MIG announces launch of My O2 Android app
App features a new user interface for a vastly improved user experience
App allows O2 customers to check up on data usage, a simplified Help section and an Extras section which gives access to information on the various O2 loyalty schemes
Customer Centred Design is at the heart of our approach to Self Service and the My O2 app. Our customers have been asking for native data consumption for a long time and not only can we now fulfil this but we can also provide the app on another software platform, Android. MIG has followed the success of the first My O2 App for iPhone and created an Android app which combines a great user experience, plus all of the features a customer needs to manage their account via their device.
Niki Fearns, Senior Self Service Experience Manager, O2
O2 really understands the value of its customers which is why we placed a lot of emphasis on listening to feedback and getting the user journeys absolutely right. Beyond the user experience it was a natural progression to increase functionality and extend the app to Android devices. This maximises the opportunity to reach as many smartphone users as possible, whilst also simultaneously giving customers the tools they need to manage their O2 accounts efficiently and access great promotional offers.
David Balko, Client Services Director, MIG
Mobile Interactive Group (MIG) is a global integrated mobile and digital communications business and is the fastest growing privately owned technology company in the UK and EMEA (Deloitte).
Comprising a unique combination of services, MIG specialist disciplines include mobile technology and services provision; mobile billing, messaging and mCommerce; mobile advertising and marketing; multi-channel digital solutions; the design, build and publishing of mobile internet sites and applications, and user experience design.
All platforms, products and applications are developed in–house and are MIG’s proprietary technology. Our global platform mVoy enables brands from all over world to interact, engage and communicate with consumers via mobile.
mVoy Publish: Create, build, host & manage mobile commerce, mobile websites & apps
mVoy Communicate: Build & manage interactive messaging & multi-step marketing campaigns
mVoy Engage: Power social interactivity & voting via mobile sites, apps, Facebook and Google +
mVoy Connect: Enable & deliver high volume mobile messaging campaigns & payments
MIG currently serves multiple sectors including Technology Providers, Retail, Mobile Network Operators (MNO), Media, Broadcaster & Entertainment, Financial Services, Public Sector and Government Agencies, FMCG, Original Equipment Manufacturers (OEM). Additionally we have over 300 clients including New Look, M&S, O2, Vodafone, ITV, Sky, MoneySupermarket, Sony PlayStation, COI, Walkers, Tropicana, Nokia, Samsung and in May 2011 MIG announced its ‘Preferred Developer Consultant’ status as selected by Facebook.
To learn more go to www.migcan.com
12th December 2011
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[MIG] [mobile interactive group] [velti] [Android] [My O2] [My O2 Android App] [David Balko] [Niki Fearns]
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