Augmented reality layer, innovation in the property retail sector www.migcan.com www.FindaProperty.com Mobile Interactive Group (MIG) a global integrated mobile and digital communications business today announces that its mobile internet and app publishing platform, Kilrush, has delivered the new bespoke smartphone application for online property search business, FindaProperty.com.
The build marks an improved smart phone platform for the property sector by using an augmented reality layer within the application that enables house hunters to find a property using their phone camera and compass. Once the application has opened, users simply select the augmented reality function and by looking through their view finder at the built environment that is directly around them, property information is displayed on screen. Information appears as thumbnails that show price, direction and distance from the user’s location. More information, photos or a direct call to the relevant agent is a simple click away. The augmented reality layer greatly reduces the clicks involved in the user journey (from viewing a property to calling an agent or requesting more info) from seven clicks down to two to three. Outside of the augmented reality features, the application also delivers a rich visual experience where users can search based on their location and browse through the properties that are delivered. Similarly to the website, users can also refine their search based on the number of bedrooms, price range and distance and also view agent’s details and click to call them or request further info.
Mobile Interactive Group builds augmented reality application for Findaproperty.com
Information appears as thumbnails that show price, direction and distance from the user’s location. More information, photos or a direct call to the relevant agent is a simple click away.
The augmented reality layer greatly reduces the clicks involved in the user journey (from viewing a property to calling an agent or requesting more info) from seven clicks down to two to three.
We have listened to consumer feedback and worked really hard to make sure that the iPhoneexperience is as good as it can be. FindaProperty.com is extremely happy with the end result and will continue to offer iPhone users an effective on-the-move solution whilst hunting for their next house or flat.
Chris Boorman, product manager, FindaProperty.com
Industry advances such as augmented mobile technology are now a mainstream reality for consumers.
We are particularly proud of the work that we’ve completed for FindaProperty.com because it has been created based on extensive user feedback and also because it does so much more than having a simple companion function. Rather it turns the user experience in to something that is directly relevant to a mobile context and engages house hunters in a way that simplifies their user own journey, simultaneously delivering a benefit to both brand and consumer.
Matt Cockett, group commercial director, Mobile Interactive Group
Mobile Interactive Group (MIG) is a global integrated mobile and digital communications business and is the fastest growing privately owned technology company in the UK and EMEA (Deloitte).
Comprising a unique combination of services, MIG specialist disciplines include mobile technology and services provision; mobile billing, messaging and mCommerce; mobile advertising and marketing; multi-channel digital solutions; the design, build and publishing of mobile internet sites and applications, and user experience design.
All platforms, products and applications are developed in–house and are MIG’s proprietary technology. Our global platform mVoy enables brands from all over world to interact, engage and communicate with consumers via mobile.
mVoy Publish: Create, build, host & manage mobile commerce, mobile websites & apps
mVoy Communicate: Build & manage interactive messaging & multi-step marketing campaigns
mVoy Engage: Power social interactivity & voting via mobile sites, apps, Facebook and Google +
mVoy Connect: Enable & deliver high volume mobile messaging campaigns & payments
MIG currently serves multiple sectors including Technology Providers, Retail, Mobile Network Operators (MNO), Media, Broadcaster & Entertainment, Financial Services, Public Sector and Government Agencies, FMCG, Original Equipment Manufacturers (OEM). Additionally we have over 300 clients including New Look, M&S, O2, Vodafone, ITV, Sky, MoneySupermarket, Sony PlayStation, COI, Walkers, Tropicana, Nokia, Samsung and in May 2011 MIG announced its ‘Preferred Developer Consultant’ status as selected by Facebook.
To learn more go to www.migcan.com
28th October 2010
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