Mobile Interactive Group gives charities and individuals the ability to set up free text donation service

Mobile and digital technology business Mobile Interactive Group (MIG) today announced that it has provided the text donation platform and mobile payments gateway to support Vodafone UK and JustGiving’s new text donation service, JustTextGiving by Vodafone. 

More Information

For the first time ever, the new service will enable any charity or individual on any mobile network to raise money using text messages as a donation mechanic. 

MIG has played an integral part in developing the service which includes delivering a simple personalised unique identifier and shortcode to anyone that wishes to set up donations via JustTextGiving by Vodafone.  Called a Vodafone Individual Code (VIC) the keyword and shortcode system allows fundraisers to receive donations of £1 to £5 and £10. 

All donations will be underpinned by MIG’s award winning mobile payments gateway which is connected to every UK mobile network and capable of processing massive volumes of payment traffic.  

MIG has a well-established pedigree of working with charities to provide mobile donation mechanics including Sport Relief (2010) and Comic Relief (2009 and 2011) which recently saw MIG enable the public to donate a record £15.1M for Red Nose Day with its platform processing more than 4.3M transactions.

Core Facts

  1. Mobile Interactive Group gives charities and individuals the ability to set up free text donation service

  2. Developed with Vodafone UK and Just Giving all donations will be processed by MIG's mobile payment gateway

  3. A first for fundraisers both large and small

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This year Comic Relief raised an incredible £74.3M, of which £15,168,331 (just over 20%) was donated via text donations, clearly demonstrating a huge appetite for the public to be able to donate via their mobile device.

The launch of JustTextGiving by Vodafone marks a massive step forward for the third sector. MIGs technology will be seamlessly processing all of the mobile payment traffic for the service and making sure that 100 per cent of the money raised goes to the right cause, whether that is an individual fundraiser or established charity.

Barry Houlihan, CEO, Mobile Interactive Group

Short URL: http://prst.co/1bV

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