New Look launches content-led iPhone application to foster in-store interactivity

High-street fashion retailer New Look, well-loved for accessible, on-trend dresses and seasonal products, launches a new iPhone and iPod Touch application, offering vibrant fashion and lifestyle content, special offers and style advice, while providing a seamless bridge to the New Look mobile commerce site.

Developed by mobile and digital technology business Mobile Interactive Group (MIG), the application combines the strengths of an optimised mobile site with the impact of an application, providing New Look iPhone users with an enhanced customer experience.

More Information

The application offers users a magazine-style experience, featuring fashion advice and information from ‘New Look Daily’ (a daily fashion alert) plus exclusive offers, which users can share via Facebook and Twitter. The store-locater feature helps customers find their nearest shop, while announcing developing stories in New Look stores across the country.

Once in-store, the application’s barcode scanner can be used to access more information about products, from New Look’s plus size clothing to the latest coats for Autumn Winter 2011. Users can check whether items are available in a specific size or colour by connecting to the New Look mobile commerce site, which opens within the application.

Core Facts

MIG develops iPhone App for New Look to drive in store interactivity
Features include fashion advice, exclusive in-store offers, store locator and a barcode scanner to check stock availability in alternative sizes and colours
App also connects seamlessly to the New Look m-commerce site also developed by MIG

Quotes

For New Look, mobile is not simply a bridge between our online and offline properties, but a channel through which we can actually enhance the customer experience whether online or in-store.

We are excited about the launch of the New Look iPhone app, and feel that it complements our mobile commerce site excellently. The ability to combine the latest trend information with scan in-store barcodes and order through your mobile takes us another step closer to our vision of providing an exemplary multi-channel customer experience.

Dom McBrien, Multi-Channel Director at New Look

New Look really understands the capabilities of mobile for fostering in-store interactivity, which has enabled us to develop a strategy that delivers both reach and revenue.

This combined strategy which leverages the strengths of app and a mobile commerce site together enables a much greater percentage of customers to purchase goods using their smartphone device, which in turn delivers greater revenue.

Matt Cockett, commercial director, MIG