Red Bull joins MEF for the first time with Head of Mobile, Peter Northing elected to the board alongside Peter Parmenter (Head of New Platforms and OEM at Electronic Arts, Mark Harding, Media and Digital Content Director at KPMG and Jose Valles, Director of Enabling Platforms and Developer Ecosystems at Telefonica.
Andrew Bud, Co-founder and Chief Strategy Officer mBlox was re-elected as Global Chair and Peter Parmenter, Head of New Platforms and OEM, Electronic Arts was re-elected as Vice-Chair.
Appointments reflect MEF's increased focus on trade development in growth markets, support for new entrants and established mobile players and its continued focus on championing consumer trust.
The full MEF Global Board: · Andrew Bud – Global Chair, mBlox · Peter Parmenter – Vice Chair, Electronic Arts · Ron Czerny – Playphone and MEF Latam Chair · Tom Daly – The Coca Cola Company · Mark Harding – KPMG · Jeff Kiedrowski – InComm · Colin Miles – InternetQ and MEF Asia Chair · Peter Northing - Head of Red Bull MOBILE · Rimma Perelmuter – Executive Director, MEF · Gary Schwartz – Impact Mobile and MEF North America Chair · Jose Valles - Telefonica · Colin Yeh – Qtel Group and MEF EMEA Chair
I am delighted to welcome the newly elected directors to the MEF Global Board. These elections have affirmed the diversity of our ecosystem and the commitment to mobile as a primary engagement channel. With this outstanding group of individuals and organisations on the Board, MEF is even better placed to help its members successfully navigate the increasing complexity of the mobile landscape.
Andrew Bud, MEF Global Chair
MEF is the global community for mobile content and commerce. It is the leading trade organisation for companies wishing to monetize their goods, services and digital products via the mobile connected device. MEF provides competitive advantage to its diverse membership, shapes industry growth, connects thought leaders and spearheads groundbreaking initiatives which explore and promote monetization opportunities.
With global headquarters in London and operational chapters and offices in Asia, EMEA, Latin America, Middle East and North America, MEF is a member network with global reach and strong local representation, ideally placed to drive market growth. Established in 2000, MEF provides an impartial, consistent and powerful voice for the foremost companies and entrepreneurs from across the mobile content and commerce value chain.
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