When it comes to storing digital photographs the options are, fortunately, somewhat wider than they used to be back in the analogue age. Whereas, back then, photographs had to be developed, printed and stuck in the pages of a book, now they can be safely put into photo albums online, an advance which means they are simultaneously safer and yet easier to access and share.
Many years ago, capturing memories and turning them into photographs was a complicated, time consuming and often expensive affair. The idea that a collection of pictures could therefore form the basis of a personalised gift would have struck most people as being fairly outlandish and deeply impractical. Photographs, having been taken onto rolls of film, had to be sent away to be developed and printed. This meant utilising the services of a specialist laboratory or the correct department of a high street chemist and in some cases even involved posting the roll of film off and waiting at least several days for it to return. The cost of each individual print meant that the fact that rolls usually came in only twenty four or thirty six exposures could actually come as something of a relief.
The digital revolution has altered all of this, however, in a way which means that photo albums can now genuinely be thought of as prospective personalised gift ideas. The portability, ease of use and excellent quality of almost all digital cameras has led to people taking very many more pictures than used to be the case. In the past, this would have led to the problem of storage but the tiny physical size of each digital image, with a small memory card being capable of storing hundreds, has eliminated this difficulty. What this means is that people now feel free to take pictures of, for example, each and every moment of a special day such as a wedding, or all of the highlights of an expensive holiday at a luxury resort, knowing that they’ll have the luxury of going through and choosing their favourites at leisure later. The good points of this are clear, but one snag is that the average person will end up with many hundreds of images to store and, such is human nature, they will often end up being stored scattered across a myriad of different locations and devices. Now, however, it’s been made so simple to put together photo albums in the UK that they make excellent personalised Christmas gifts, enabling friends and relatives all over the world to have easy access to your most treasured images and the memories they capture. Imagine, for example, that you have two sets of grandparents each living at opposite ends of the country, and would like to give them both Christmas photo gifts which celebrate the grandchildren they each dote on to equal effect. Whilst you may consider designing and ordering a photo book for them each, a more economical, technologically advanced and, in some ways, simpler option would be too upload all of your childhood pictures onto an online album.
The process of uploading is simplicity itself, and once the pictures are in place they can be arranged and set out along whichever lines you choose – whether set out chronologically, to mark the journey from crib to nursery to school and beyond, or else by themes such as ‘at play’ and ‘all dressed up’. Having created your online album you can share it with the lucky grandparents merely by giving them the access information. Once you’ve done this, they’ll be able to enjoy the pictures you’ve chosen especially for them as simply as if they were sat in your house, leafing through a traditional album.
Whereas once, photo albums were slapdash affairs capable of storing a few dozen pictures and easy to share only with people who were there with you, the digital equivalents can store vast numbers of images, keep them in perfect condition forever, and allow you to share them with the people who matter the most no matter how far away they are.
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Albelli is a subsidiary of Albumprinter BV, one of the largest European photo books suppliers active in the Netherlands, Belgium, Germany, France and the United Kingdom. Most people put very little thought into the appearance of their photo calendars, however, and this is a shame, since an object you have to look at on a daily basis really ought to be an object of both beauty and personal meaning. Personalised calendars fit this bill precisely.
5th September 2012
Albelli
Company
0800 528 2525
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