Opera Mobile Advertising report finds iOS on top for ad monetisation

4th Screen Advertising’s parent company Opera Software, today launched its first State of Mobile Advertising report, highlighting key data and trends in mobile advertising worldwide.

More Information

The report contains insights from the world’s leading mobile ad platform, using data mined from a global network of 35 billion+ ad impressions, which will deliver more than £255 million ($400 million) in revenue to mobile publishers in 2012.

In addition to the special focus on monetisation patterns and trends, the report also includes key insights for advertisers, such as:

How device adoption among demographic groups impacts media buying strategy

Why mobile landing pages could soon be obsolete

Five traits to look for when choosing a mobile ad network  

To read the full report, go to www.opera.com/sma/

Core Facts

  1. iOS rules the roost -The average eCPM (effective cost per thousand impressions) on iPhone is £1.82 ($2.85), followed by Android at £1.34 ($2.10); Windows Phone is last at £13p ($0.20) eCPM.

  2. Rich media delivers - Rich media ads, especially those that leverage the capabilities of more sophisticated mobile devices, drive CTR (click-through rates) and better customer engagement based on the 4th Screen Advertising Rich Media Index.

  3. Business & Finance is the top revenue category - It generates more revenue per impression than any other category.

  4. Rich media delivers - Rich media ads, especially those that leverage the capabilities of more sophisticated mobile devices, drive CTR (click-through rates) and better customer engagement based on the 4th Screen Advertising Rich Media Index.

Images

Quotes

This report shows the breadth of coverage Opera advertising has in the global mobile ad space, providing analysis which really underlines the maturity of the channel and digs much deeper in to effective mobile ad strategies, performance and engagement.

The report also features valuable insights into how rich media ad formats deliver much higher engagement levels - providing an essential read for anyone in media buying and planning. We now look forward to publishing the report on a regular basis.

Mark Slade, CEO 4th Screen Advertising

Company information

4th Screen Advertising is the world's leading premium mobile advertising agency. We offer brands and advertisers more than just a click - we offer them engagement and effective, targeted ROI driven campaigns.

As the mobile advertising space becomes more cluttered, brands need to work harder to distinguish their offering, which is why we're constantly developing new rich media formats and solutions through our proprietary ad server Mpression.

Our publisher clients include global mobile networks operators like Vodafone, Three and Virgin Mobile, while The Guardian, ITN and Shazam are among the publishers who trust us with their mobile inventory. Our advertiser clients include household names such as Star Bucks, Burger King, Coca Cola, Barclaycard, Natwest, Direct Line, Green Flag, Disney, Paramount, Warner Bros, Samsung, Nokia, Peugeot Fiat and more with Mpression delivering over 500M page impressions a month.

4th Screen Advertising is part of Mobile Interactive Group (MIG), a global integrated mobile and digital communications company. MIG has expertise and resources dedicated to mobile marketing, mobile messaging, mCommerce, technology and services provision, the design, build and publishing of mobile internet sites and applications, digital marketing, social media and user experience design.

For more information see www.4th-screen.com

Company RSS Feed

20th July 2012

Relevant links

Previous SMNRs

Categories

Tags

[Opera] [Opera report] [mobile advertising] [4th Screen] [Mark Slade] [rich media] [HTML5]

Search for More SMNRs

Short URL: http://prst.co/3eM

Bookmark and share: