Parkers Announce the Manufacturers who are Allowing the UK’s Car Buyers to 'Have Their Cake & Eat It!'

Today the Kia C’eed was named as the overall winner in the inaugural Parkers New Car Awards 2011. The Parkers New Car Awards have been developed with the single-minded purpose of helping the UK’s car buyers identify “the cars that make your cash go further”.

More Information

Unlike most other new car awards which are judged largely on opinion, the Parkers’ New Car Awards are based on hard facts, powered by Parkers’ all-new Cost of Motoring Tool.  The user-friendly tool which can be accessed 24/7 at takes in to account many “hidden costs” including depreciation, showroom tax and first registration fees, service and repairs, road tax, fuel consumption and even breakdown.

The awards celebrate a mix of both value and premium brands across the 11 categories, and car buyers may be surprised at which cars actually represent the best value for money.  Amongst this year’s winners, the Renault Twingo 1.2 16v Bizu walked away with the best value City Car award, while Audi won the Small Hatchback category with its A1 1.6TDi SE.  In the Sports and Premium Executive categories, accolades have been awarded to the VW Scirocco 1.4TSi 122 and the BMW 520d SE (Business Media), both of which offer drivers superb value for money.

Parkers have today helped each of the winning manufacturers to fully celebrate their win, by sending them a delicious replica cake of the winning car.

For a full list of all 11 winners in each category, visit the Parkers New Car Awards page.

Core Facts

  1. The Parkers New Car Awards 2011 has announced its inaugural winners

  2. The awards take into account hard facts including hidden costs such as depreciation, showroom tax, first registration fees, service and repairs, road tax, fuel consumption and breakdown

  3. The overall winner is the Kia C’eed

  4. Other winners include the Renault Twingo 1.2 16v Bizu, the Audi A1 1.6TDi SE, the VW Scirocco 1.4TSi 122 and the BMW 520d SE


It is great to see some truly outstanding cars winning our Parkers’ New Car Awards 2011. Parkers is the most trusted brand amongst the UK’s active car buyers and these awards will help thousands of consumers to immediately identify and shortlist the cars that make their cash go further.

Kieren Puffett, Editor of Parkers

Company information

Parkers was set up in January 1999 with the aim of helping the motorist to choose the right car at the right price. The Parkers team are the consumer's champions when it comes to car buying - they are dedicated experts who empower people with the advice and help that they need to find the right car for them and negotiate the best deal. The team of independent experts analyse 1.5 million car sales every year from dealers, private sales and auctions. They value more cars, with great accuracy and are more trusted by more people than any other price guide

Parkers is owned and published by Bauer Consumer Media Ltd, part of the Bauer Publishing Group following acquisition from Emap on 31 January 2008, is a brand-led, multi-platform media organisation, with interests spanning magazines, TV, mobile and internet. For more information on visit

16th March 2011

Main Press Contact

Victoria McGovern

Senior PR Consultant


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