Performics wins Reality Audition

More Information

Internet Travel site theatrebreaks.co.uk has appointed Performics, the global search engine marketing company, to run its link building operation. Working in tandem with the in-house SEM team, Performics has been tasked to find online partners for the theatre and hotel packaging company in what is expected to be a challenging year for London theatre.

The 2012 Olympics have created a black hole in terms of accommodation availability for 2012 with theatre industry leaders, including composer and theatrical impresario Andrew Lloyd Weber, joining theatrebreaks.co.uk in highlighting the issues this creates for the theatre industry.

theatrebreaks.co.uk is run by the father and son partnership of Stuart and Simon Harding. Born out of a high street travel agency in St Albans, Hertfordshire, theatrebreaks.co.uk now creates theatre and hotel packages across London for a nationwide market. Its French counterpart: theatrebreaks.fr is a French language theatre-goers visiting London whilst theatrebreaks.com also offers destinations including London, Stratford-Upon-Aon, Paris and Edinburgh.

Performics was the first global performance marketing company established to help organisations like theatrebreaks.co.uk to make smart marketing decisions that improve ROI. Founded in 1998, their London hub, boasts experts in search engine marketing as well as affiliate & feeds and social & display channels. Headquartered in Chicago with presence in 14 countries and regional hubs in London, Paris, and Singapore, Performics is part of Publicis Groupe-the world's third largest communications group and top global search spender.

With new shows opening, existing shows already commiting to beyond the summer and special discounts already in place throughout the year, 2012 already promises to be an exciting year for the London theatre-goer despite fears of a down turn for the theatre industry itself.  (London theatre audiences have been continuosly on the increase over the past 5 years despite the economic conditions. Live audition shows on television and celebrity appearances have helped UK sales whilst the weakened pound has helped attract overseas visitors to London for a cheap weekend break. This in the face of recent figures which show that national audiences have declined.