Spotted by Locals launches augmented reality application for city travelers

Today Spotted by Locals, a network of blogs by locals in 22 cities in Europe, announced the launch of a mobile augmented reality application for city travelers. The application was developed by d-Media, and built on the Layar platform.

Core Facts

City travelers can now read all of Spotted by Locals' 3000 tips by locals in 22 cities on their mobile phones, locate the spots nearest to them, and let their mobile guide them towards these spots. Layar augmented reality adds the feature for visitors to point their camera-phone at a street, and see all Spotted by Locals tips around through the lens of their mobile phone. Pointing a camera-phone at a bar, restaurant or other type of spot, displays more information about it on the screen.
At this moment, the Layar augmented reality application is only available on the latest iPhone 3gs, and Android phones. Spotted by Locals visitors with other Internet-enabled mobiles phones can access all tips via its "regular" mobile websites. On these custom-made mobile cityblogs, visitors can search for spots in a specific category (like bars, restaurants, art & culture, shopping and places to relax) or spots within a specific neighborhood. Google Maps are provided with every article, and work seamlessly with GPS-enabled phones.

Images

Quotes

We're proud to announce we launched one of the first multi-national augmented reality applications for travelers in the world!

Bart van Poll

Company information

www.SpottedbyLocals.com is the first cityblog-network with handpicked bloggers who share inside tips from a personal and local perspective, in the English language.

SpottedbyLocals.com has launched 21 European city blogs, and currently has 110 local bloggers. Spotted by Locals aims to have 50 cityblogs by the end of 2009.

Spotted by Locals recently won the Mashable Open Web Award for best Travel website, and the Lonely Planet Best Group Travel Blog award.

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