Three selects 4th Screen to sell mobile portal advertising inventory on an exclusive basis
4th Screen replaces Yahoo! as the company’s portal advertising sales partner
4th Screen and Three will be greatly extending the advertising potential of the portal by offering advertisers deeper targeting tools
The user numbers on our portal are growing all the time and that, combined with continuing innovations in our targeting capabilities, makes the Three mobile portal a compelling advertising proposition.
Bringing 4th Screen on board will help us to capitalise on this success � as a mobile ad specialist they really understand the dynamics of this marketplace and what makes mobile inventory a valuable channel for advertisers.
Neil Andrews, head of media sales and content services at Three
Three has worked hard to become one of the UK�s most trafficked mobile customer portals and, as such, it is leading the market in a whole range of ways, not least in its ability to offer a large and well-segmented audience to advertisers. Inventory on the Three portal is truly premium space and it offers a great opportunity to reach out to new and existing mobile advertisers with a whole range of exciting new opportunities.
Mark Slade, MD at 4th Screen
4th Screen Advertising is the world's leading premium mobile advertising agency. We offer brands and advertisers more than just a click - we offer them engagement and effective, targeted ROI driven campaigns.
As the mobile advertising space becomes more cluttered, brands need to work harder to distinguish their offering, which is why we're constantly developing new rich media formats and solutions through our proprietary ad server Mpression.
Our publisher clients include global mobile networks operators like Vodafone, Three and Virgin Mobile, while The Guardian, ITN and Shazam are among the publishers who trust us with their mobile inventory. Our advertiser clients include household names such as Star Bucks, Burger King, Coca Cola, Barclaycard, Natwest, Direct Line, Green Flag, Disney, Paramount, Warner Bros, Samsung, Nokia, Peugeot Fiat and more with Mpression delivering over 500M page impressions a month.
4th Screen Advertising is part of Mobile Interactive Group (MIG), a global integrated mobile and digital communications company. MIG has expertise and resources dedicated to mobile marketing, mobile messaging, mCommerce, technology and services provision, the design, build and publishing of mobile internet sites and applications, digital marketing, social media and user experience design.
For more information see www.4th-screen.com
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