Top That Publishing Digital Promotion Exceeds 50,000 App Downloads from iTunes

The Top That! digital promotion, in honour of World Book Night and Shakespeare’s birthday, proved to be very popular with mums and dads everywhere. From interactive book apps based on Top That!‘s best-selling picture storybooks to educational apps from their new The Froobles brand for preschoolers, the app promotion served to put great digital content into the hands of children across the UK and beyond.

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Dan Graham, Editorial Director said, 'The promotion aims were to put great interactive book content into the hands of children and to increase awareness in relation to the growth of the digital side of our business. We are also delighted that apps and eBooks based on our new children's brand, The Froobles proved to be so popular amassing thousands of downloads. The promotion was a great success on all levels!'

The app promotion also included Android apps on Amazon and Google Play and key eBook titles. Over 1500 children's eBooks were also downloaded as part of the promotion.

To view our complete range of Top That! Publishing apps, visit our website: http://www.topthatpublishing.com/series?id=1090

Top That! Publishing has a growing reputation in the digital publishing landscape and are past winners of the IPG Digital Award. Earlier in the year, the company won The Frankfurt Book Fair Digital Marketing Award for a campaign to promote their new The Froobles preschool brand.