As the deadline for the 9th annual Meffys approaches, consumers discuss what they think of the screen in the pocket
New categories include Consumer Trust and Social Responsibility & Development Awards, reflecting key focus areas for MEF in 2012 and mobile’s ever-expanding role in consumers’ lives.
Other new categories include Publisher on Mobile, Life Tools App and Brand on Mobile, recognising the breadth and scale of mobile content and commerce.
Now in their 9th year, the Meffys enjoy an unrivalled heritage as the global awards for mobile content and commerce. MEF reviews the categories on an annual basis to reflect the industry’s evolution and this year, we are recognising the profound impact of mobile on key verticals and consumers around the world. The new Meffys Consumer Trust Award will also honour those companies at the forefront of creating best practice in privacy and security, key to creating a sustainable ecosystem in 2012 and beyond.
Rimma Perelmuter, MEF Executive Director
MEF is the global community for mobile content and commerce. It is the leading trade organisation for companies wishing to monetize their goods, services and digital products via the mobile connected device. MEF provides competitive advantage to its diverse membership, shapes industry growth, connects thought leaders and spearheads groundbreaking initiatives which explore and promote monetization opportunities.
With global headquarters in London and operational chapters and offices in Asia, EMEA, Latin America, Middle East and North America, MEF is a member network with global reach and strong local representation, ideally placed to drive market growth. Established in 2000, MEF provides an impartial, consistent and powerful voice for the foremost companies and entrepreneurs from across the mobile content and commerce value chain.
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