As the 9th annual Meffys Awards approaches, MEF, the Global Community for Mobile Content and Commerce is introducing a series of videos aimed at uncovering opinion on the mobile channel. Here’s the first asking consumers what they think of the screen in the pocket.
With a deadline of July 9th, there’s still time to get your award entry in to this years awards which includes new categories: Consumer Trust and Social Responsibility & Development Awards, reflecting key focus areas for MEF in 2012 and mobile’s ever-expanding role in consumers’ lives. Other new categories include Publisher on Mobile, Life Tools App and Brand on Mobile, recognising the breadth and scale of mobile content and commerce.
Judged by an independent, international panel of journalists, academics, analysts and VCs, the Meffys are the global benchmark for measuring success and rewarding innovation in mobile content and commerce. Last year, more than 350 industry leaders from over 30 countries gathered in London to attend the Meffys, reflecting their stature as the premier global awards for the mobile content and commerce industry.
The 2012 winners will be announced at a gala dinner on 12th September 2012 at the prestigious Park Lane Hotel in Mayfair.
The following media outlets, from tier one trade magazines to national newspapers have already signed up as media partners to support the awards: The Guardian Media Network (as Platinum Media Partner), 12Ahead, Mobile Industry Review, MobileGroove, TechnoKitten, MusicAlly, The App Side, PocketGamer, Monty’s Outlook, MobiAdNews, Bnet TV, Digital Market Asia, Recombu, UNTETHER.tv, Wireless Watch Japan and the following trade organisations are also supporting the Meffys: NATPE, UCL, Apps Tech, CDG, Centurions, Politecnico di Milano, DMA, The Frankfurt Book Fair, Apps Circus, Apps Tech, Mobile Entertainment Africa, Osservatori, seed camp, Strategy Eye, UCL, Wireless Industry Partnership.
Opportunities for sponsorships are still available - If you want to showcase your brand to the most influential audience in mobile media, please contact [email protected]
For more details and information on how to enter visit www.meffys.com
As the deadline for the 9th annual Meffys approaches, consumers discuss what they think of the screen in the pocket
New categories include Consumer Trust and Social Responsibility & Development Awards, reflecting key focus areas for MEF in 2012 and mobile’s ever-expanding role in consumers’ lives.
Other new categories include Publisher on Mobile, Life Tools App and Brand on Mobile, recognising the breadth and scale of mobile content and commerce.
Now in their 9th year, the Meffys enjoy an unrivalled heritage as the global awards for mobile content and commerce. MEF reviews the categories on an annual basis to reflect the industry’s evolution and this year, we are recognising the profound impact of mobile on key verticals and consumers around the world. The new Meffys Consumer Trust Award will also honour those companies at the forefront of creating best practice in privacy and security, key to creating a sustainable ecosystem in 2012 and beyond.
Rimma Perelmuter, MEF Executive Director
MEF is the global community for mobile content and commerce. It is the leading trade organisation for companies wishing to monetize their goods, services and digital products via the mobile connected device. MEF provides competitive advantage to its diverse membership, shapes industry growth, connects thought leaders and spearheads groundbreaking initiatives which explore and promote monetization opportunities.
With global headquarters in London and operational chapters and offices in Asia, EMEA, Latin America, Middle East and North America, MEF is a member network with global reach and strong local representation, ideally placed to drive market growth. Established in 2000, MEF provides an impartial, consistent and powerful voice for the foremost companies and entrepreneurs from across the mobile content and commerce value chain.
www.mefmobile.org
27th June 2012
Kaspersky Lab contributes into mobile media and entertainment industry development
Kaspersky Lab has become a member of the MEF, the global trade association for mobile content and commerce.…
MEF Global Privacy Report 2013 highlights consumer need for transparency in mobile apps
MEF, the global community for mobile content and commerce, today announced the results of its first…
MEF announces new leadership team
- Appointments underpin new programme of member products and services focussed on the monetisation…
[Rimma Perelmuter] [MEF] [meffys 2012]
Short URL: http://prst.co/395
Bookmark and share:
©2013 Pressitt a collaboration between Liberate Media and Best Served Cold - Find out why this site does not support IE6
Meffys
Facebook group
Twitter feed
Flickr