William Hill Casino Launches New Software Application

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William Hill Casino launched its new software application this week that will have the aim of improving customer satisfaction and ease of functionality across the online casino.

The Application Performance Management solution was developed by the UK division of CA Technologies with the intention of improving end-user satisfaction for William Hill Casino’s online players.

The new software will include a range of new specifications including 360 degree visibility into all end-user transactions allowing identification, monitoring and prioritisation of all business-based applications, increased improvement in efficiency and optimised performance by measuring the quality of service to players and higher customer satisfaction and employee productivity through improved information and service assurance.

The introduction of the new software will enable William Hill Casino staff to keep a closer eye on the performance of the online casino and also gain a better understanding of what needs to be addressed to improve the gaming experience for the players.

Group Director of Business Systems at William Hill Casino Phil Moyes said “We aim to deliver a first rate experience for our customers, offering them what they want, when they want it. CA APM enables us to identify, monitor and prioritise business-critical applications and quickly solve related issues. This means that we are ultimately providing our customers with a high performance betting experience. If our customers are happy with the service they receive then they are more likely to be loyal to William Hill Casino.