Enjoy a Bank Holiday Staycation in London with HISTORY™ and foursquare
Londoners will enjoy several long weekends this spring and choosing to spend a relaxing Bank Holiday break on your own doorstep with the television channel, HISTORY, and the location based services social network, foursquare, means you avoid busy roads and heaving airports.
Now is the perfect opportunity to discover a host of historic attractions around your city through foursquare’s mobile app. The app aims to uncover all of London’s famous landmarks and historic sites as well as the lesser known parts such as bars and cafés, monuments and streets.
You don’t even need a Bank holiday to see the gems that London has to offer – many of its attractions are so local, you can enjoy them on your lunch break or during a fine spring evening. Examples of some of the fascinating historic tips provided by HISTORY are:
Chinatown – West end of Gerrard Street – Soho is home to Europe’s largest Chinatown, which developed in the 1970s. Earlier generations of London’s Chinese population had centred on the docks of Limehouse.
Hatchard’s – 187 Piccadilly – Opening in 1797, this is the oldest book shop in Britain and once stocked the country house libraries of Britain’s aristocrats. Byron, Wellington, Disraeli and Wilde were all regular customers.
New Covent Garden Market – Formerly known as Nine Elms, this was the scene of a massive gasworks explosion in 1865 that killed 11 men. The Covent Garden flower, fruit and vegetable market moved here in 1974.
Little Ben – Victoria Street meets Vauxhall Bridge Road, on Traffic Island – This iron replica of Big Ben dates from 1892. Its refurbishment in 1981 was sponsored by the French company Elf Aquitaine, hence the inscription ‘my heart beats true for England as for France’.
Guards Museum – Wellington Barracks on Birdcage Walk – Impress your friends by telling apart the five regiments of Foot Guards: Scots Guards have no plume, Grenadiers have white, Coldstream have red, Irish have blue, and Welsh have green and white.
Information on hundreds of other well known and less well known sites throughout the city are now just an app away, with interesting, informative tips on each site all provided by HISTORY.
Mobile users download the foursquare app to their phone which enables them to ‘follow’ HISTORY. Followers receive an intriguing tip each time they ‘check-in’ to any of 600 historic sites in the city including almost 20 partner sites working with HISTORY. After any four visits to any attractions, followers are awarded a foursquare badge – HISTORY™ ♥ London. Discounts at many of the 600 attractions are offered to followers simply by checking in. Just some of the partners on board with HISTORY are the Thames Barrier Visitors Centre, Shakespeare’s Globe, Museum of London, The Clink and many, many more.
Over the next six months, HISTORY will help Londoners to uncover more and more of their city as well as reacquainting them with favourite London locations. HISTORY will also provide regular updates on its Twitter and Facebook pages and will launch a prize draw to win an exclusive prize of three nights at a luxury, five star hotel.
AETN UK is a joint venture between A & E Television Networks and BSkyB. The company operates the following factual documentary channels in the UK, Ireland, Africa, the Middle East, Greece, Benelux, Scandinavia and Central Europe: HISTORY™, HISTORY HD™, Bio™, Bio HD™, Crime & Investigation Network™ and Crime & Investigation Network HD™ and MILITARY HISTORY™.