Its Official: 8.52am GMT 10th December is the Perfect Time to Shop

RETAIL boffins at Letsbuyit.co.uk have announced that 8.52am GMT on Thursday 10th December is the perfect date and time to do our Christmas shopping this year. A Perfect Shopping Day Formula has been developed:

PD = SH + S - OT + PD FM R - RM

PD = perfect day/date, SH = school holidays, S = sales, OT = online traffic, PD= pay day, FM = full moon, R= rain and RM = Royal Mail

Core Facts

According to Letsbuyit.co.uks retail experts, consumers will be flush with cash on the 10th as the last pay packet of the year lands in bank accounts on November 30. With the pre-Christmas sales in full flow, shoppers can make their budget stretch even further, especially as this time last year many retailers were offering up to 25% off all items.
As Brits have a well-documented obsession with the weather, long-range forecasts were checked and double-checked to ensure the day doesnt bring gale force gusts or driving rain. Thankfully, children will still be at school so theres more time available to shop and high-street shops are quieter. Those intending to order their presents online will also be pleased to hear that there arent any impending postal strikes around this date, so Christmas is safe for now!
Letsbuyit.co.uk is the only independent shopping and price comparison site which allows consumers to compare the market, share unbiased reviews and buy the products they want all under one roof.
About the research: Schools break in the UK on 18th December 2009 Last year Marks & Spencer had a one day 25% off sale on 21st November The last pay day before Christmas is 30th November There are no full moons between 8th and 21st December Online traffic is at its lowest at 9am and busiest at 5pm according to Letsbuyit.co.uk research therefore the quietest time to shop online is just before 9am Many retailers around the country operate late night opening times on Thursdays

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Our researchers ran a number of checks and put all the information into a formula to ascertain the most hassle-free day to do the Christmas shopping. Weve even studied the waxing and waning of the moon so consumers can avoid shop assistants in bad moods! Of course if you want to avoid the stresses and strains that come with high-street shopping, do all your Christmas purchasing online.

Pauline Dubuc, co-managing director at Letsbuyit.co.uk