Kerb develops game campaign with user-generated content for online creative publisher Zoo Qoo

Digital engagement agency Kerb has been commissioned to develop an online campaign featuring user-generated content for award-winning creative publishing network, Zoo Qoo.

Core Facts

Kerb has designed a Flash-based game, PixelZoo, and integrated it with the Zoo Qoo online multimedia database. The game is a user-generated visual quiz providing a platform for people to customise their own quiz games using images that they have developed themselves. A unique quality of the game is its ease-of-use for players who want to add their content.
The game, which goes live today, features Zookons, animated characters that roam the Zoo Qoo website and are a key element in the Zoo Qoo brand and game. Players have only a few seconds to identify a pixelated image as it resolves into a clear picture before one of their Zookon avatars is crushed to death. They can increase their chances of success in the game by reducing the number of options, getting hints or skipping questions using various lifelines.
PixelZoo will be hosted by ZooQoo.com and Kerb will also be seeding it to third-party sites to maximise the viral effect of the game. Key objectives of the game are to promote the Zoo Qoo brand and attract the target audience to the ZooQoo.com website - predominantly men and women aged 18-35 with an interest in creativity.
The game is part of the brand awareness campaign being launched by Zoo Qoo to promote its benefits as a multimedia publisher, whose users can upload creative content of all kinds for free to be rated and reviewed by their network peers. All work is quality checked by the Zoo Qoo experts. Users also have the choice of selling their work for a small commission fee.

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Quotes

Zoo Qoo is a young and rapidly growing community of creatives. We admire Kerbs creative work and its original approach to marketing through innovative Flash games. We look forward to working with them in the future too; after all they produce games and we, as part of our creative quiver, publish them in many ways its a dream relationship.

Rich Wilson, managing director of Zoo Qoo

We wanted to reflect Zoo Qoos commitment to nurturing a community of bright young talents across a wide range of creative disciplines with PixelZoo, which is a fast, funny and addictive game that Zoo Qoos community can develop easily with their own content.

Jim McNiven, managing director of Kerb

Company information

About Kerb

Kerb is a digital engagement agency connecting digital advertising with entertainment and brand experience, with offices in the UK and Japan. The award-winning agency is redefining traditional online advertising through promoting exciting content that audiences want to engage with and share. It combines design and technical expertise with strategic consultancy to deliver highly engaging online advertising campaigns for leading brands including Sony PlayStation 3, Disney, Pepsi, BBC, EA Games, Nokia, Vodafone, Orange, Sky, Channel 4, Five, Lego and Easy Group. For more background on Kerb and examples of its work, visit the companys website at www.kerb.co.uk

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