Keeping in line with its commitment of the best experience, be it in terms of network or customer service, Loop Mobile recently announced its ‘Going for Great’ challenge. This includes, no call drops else money back, service activation in maximum 15 minutes or a coffee and the best value plan to suit usage irrespective of the existing service operator being used.
Windchimes has been handed the social media mandate for Loop Mobile and will handle the brand’s presence across social media platforms. The Mumbai-headquartered agency will play a key role in being the spokesperson for the brand online, creating buzz for new launches and building engagement for the brand with its audiences.
Windchimes will also play a key role in helping Loop reach out it users and create a buzz for the flurry of VAS services that are due to be launched in the near future. Windchimes will also advise and help Loop Mobile create a stronger community connect and come up with exciting ideas to leverage Loop’s strong relationship with Mumbai. Another key mandate that will be handled by the agency will include identifying and resolving complaints and queries, thereby strengthening the brand’s customer relations.
Commenting on this development, Arif Ali, Head of Brand & Communications, Loop Mobile (India) Limited said “Today mobiles are a necessity and the consumers are more discerning and quality conscious than they ever were in the past. With the rapid adoption of social media, it is clear that if we need to stay connected with our users, using all possible means of media including social media. We wanted to partner with experts in this space and hence chose Windchimes to strengthen our online network. With the help of Windchimes we look forward to building a stronger connection with our users. ”
Nimesh Shah, Head Maven – Windchimes Communications commenting on the association with Loop Mobile said, “It feels good to be associated with Loop Mobile, one of the longest standing mobile service providers in the country. Telecom is a very dynamic industry and the roll out of Mobile Number Portability has made it that much more competitive. By effectively using social media, we hope to create greater awareness and equity for the brand, thereby leading to meeting of business objectives.”
Earlier this month, Windchimes also won the social media duties of Sony Music and Kochi IPL Team
About Loop Mobile:
Having started its services in 1995, Loop Mobile (erstwhile BPL Mobile) currently operates in Mumbai, with over 3 million happy and satisfied subscribers. Loop Mobile has consistently met and exceeded TRAI benchmarks. Loop Mobile has had several firsts to its credit in the value-added services (VAS) space which are technologically state-of-art and yet customer friendly. It has been the first operator in the country to launch value additions like Reply-All, Roaming on Prepaid, Intelligent Network, General Packet Radio Service (GPRS), Multimedia Messaging Service(MMS), Missed Call Alert, Caller Ring Tune, Mobile Tracker, Doctor-on-Call, ‘1 paise per sec’ prepaid plan, Karaoke Messaging among others. It revolutionized the market further by launching epaid – a new line of service by combining the benefits of prepaid and postpaid services.
About Windchimes Communications:
Windchimes Communications http://windchimes.co.in, a social media agency that helps brands create awareness and build engagement with their consumers on social media platforms. Windchimes also helps companies monitor and manage their online reputations. Located in Mumbai, India, Windchimes has developed and executed social media strategies for brands and companies like Hindustan Unilever, GMR, ITC Hotels, Future Generali, eBay, Lavasa, SIL, Tommy Hilfiger, TVS Scooty, and Wipro Ego amongst others.