Digital agency Jigsaw, which is part of the Mobile Interactive Group (MIG), has been appointed by luxury sports watchmaker Linde Werdelin (LW) to design, build and deliver a Ski Guide iPhone App.
The app is a mobile version of the LW ski guide books personally written by Jorn Werdelin and Morten Linde, offering their hand-picked favourites and insider knowledge of a high quality ski holiday experience.
Jigsaw created the app to enhance user engagement with the brand, as many high earners are tech savvy and own an iPhone. The apps back-end structure is linked to SQUA.RE (http://squa.re./), a luxury online community site, which supports the addition of new content from Linde Werdelin feeds as the season rolls out.
Application to use location functions to provide real-time weather forecasts, snow alerts, geolocations and travel options.
Application also showcases best ski routes, top hotels and dining locations for more than 14 European resorts (France, Italy, Switzerland including Chamonix, Courmayeur and St Moritz).
The application costs £5.99 with a lite version also available.
We came to Jigsaw because of their unparalleled mobile expertise and their appreciation of our brand equity and our audience. We were looking for an agency that has the technical know-how to provide the quality of delivery that is required, and that understands the brand aspirations of our market. Were hoping that this smart and sophisticated app will be a guide that our customers can carry with them in their pockets and make good use of throughout the ski season.
Jorn Werdelin, Managing Director of Linde Werdelin
The app is content based and therefore provides a host of location based information for ski fanatics heading to a variety of European resorts. This is the first time Jigsaw has worked with Linde Werdelin and the association of their brand with skiing is a perfect fit for their consumers it provides a real value add and shows the luxury sector are utilising modern technology to maximise brand and consumer engagement.
Dominic Murray, Managing Director of Jigsaw
Jigsaw is a digital agency that works with brands and agencies to create and build world class interactive experiences, across multiple platforms including online, mobile and applications. Their process encompasses creative development, as well as technical delivery and ongoing campaign management. Jigsaw believes the solutions they offer must build loyalty; drive trial and deliver a quantifiable return on investment to their clients. Driving global interactivity, Jigsaw currently works with leading household brands such as Walkers, Tropicana, Nestle, O2 and News International and Doritos.
22nd January 2010
Tim Banks
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