Mobile Interactive Technology renews contracts with Five

Mobile Interactive Technology (MIT) the largest mobile transactions, messaging solutions and interactive platforms provider in the UK, today announces a two year contract with FIVE to power all mobile interactive services.

The contract renewal will see FIVE enter its fourth year of working with MIT. All mobile interactive services for shows including The Gadget Show, Flash Forward, Fifth Gear and CSI will be powered by MITs high throughput messaging platform MIDAS. MIT will continue to work closely with FIVE to develop mobile interactive concepts to open up new revenue channels creating services aimed at driving customer loyalty and delivering engaging experiences.

Core Facts

Interactive services powered by mobile messaging platform MIDAS
Strategic partnership to drive consumer interaction and loyalty
Partnership underlines growth and returning confidence in P-TV and marks MIT's fourth year with the UK broadcaster

Quotes

It is essential for FIVE to review how mobile can deliver greater interaction for our viewers. The team at MIT are always innovating and coming up with new concepts for FIVE. Its great to be working with an interactive business such as MIT, who firstly knows the broadcast, media and entertainment industry inside out and secondly has our viewers best interests at heart.

Paul Gill, commercial manager, FIVE

We are delighted to be in a position to continue building on our existing relationship with FIVE. Over the coming months we will be working closely to open up new revenue streams, implement new services and support all efforts to maximise the mobile reach in to the world of consumer engagement and loyalty.

Rob Weisz, commercial director, MIT

Company information

About Mobile Interactive Technology (MIT)

Mobile Interactive Technology (MIT) is a leading provider of interactive mobile solutions which designs, develops and builds cutting edge applications and technologies for the mobile, digital and media markets in the UK.

Our services include mobile billing, mobile messaging (SMS, MMS, Video and Voice), location based services, technology and services provision working with broadcasters, production companies, MNO’s, brands, agencies and handset manufacturers.

MIT employs one of the largest in-house development teams in the mobile and digital space and builds proprietary carrier grade technology platforms to better serve our ever expanding client base.
Current clients include ITV, FIVE, O2, MTV, Virgin Media and Bauer.

To learn more go to www.mit-can.com

MIT is part of Mobile Interactive Group (MIG) www.migcan.com

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