41 per cent of UK retail brands expect to have a transactional mobile site in the next year
94 per cent see mobile as a real opportunity for their business
59 per cent expect mobile revenues to increase in next 12 months
Whilst most retailers believe their mobile revenues will increase over the next few years, currently around 63% either make less than 1% of their total revenues via mobile, or don’t measure their mobile revenues at all at present, citing a lack of knowledge and expertise about the mobile platform
Mobile internet sits at the heart of many of our customer’s lives, and we’ve invested significant resource to ensuring that their mobile experience is as straightforward and rewarding as possible. This research from AIME, the IAB and IMRG highlights how emerging mobile media looks set to play a much stronger role in UK commerce, and for us as retailers it’s been essential to establish a solid mobile presence to fully complement the evolving customer journey.
Sienne Veit, Social and Mobile Commerce Development Manager at M&S Direct
The results of this survey commissioned by these three leading trade associations clearly demonstrates the opportunity for M-Commerce to develop rapidly over the next 24 months from a £500m industry today. Increasingly, consumers are looking for best deals, especially in a tough economy and mobile represents the most convenient tool for instant redemption in the form of coupons and also loyalty clubs.
Edward Boddington, Chairman of AIME
The Association for Interactive Media and Entertainment is the new name for the longest serving trade body in the interactive media business where customers use their telephones, televisions or computers to access, interact with and pay for information and entertainment. AIME promotes excellence in the world of Interactive Media and Entertainment. The purpose of AIME is to create an environment of consumer confidence and trust within which our Members commerce can flourish within a framework of a strong Members code of ethics. AIME has a membership that represents the entire value chain from the providers of information and entertainment to the network operators and technical service providers that deliver and bill them to customers. No other organisation has such reach or representation.
For more information, please visit: www.aimelink.org
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