O2 delivers dynamic priority ads through Shazam iPhone app

Dynamic ads delivered by 4th Screen Advertisings ad serving platform Mpression

O2 today announces an exclusive sponsorship deal with Shazam which will allow it to deliver highly targeted ads for its Priority Tickets service to Shazam users. Customers will be served relevant ads for O2 Priority pre-sales based on the music they have tagged through Shazams iPhone application. The dynamic ads will be delivered using 4th Screen Advertisings ad serving platform, Mpression.

O2 Priority Tickets is a unique offer for O2 customers which gives them the ability to purchase tickets for gigs at The O2 and O2 Academy venues up to 48 hours before they go on general sale. O2s sponsorship of Shazams iPhone app means that customers will only see adverts for pre-sales which they might be interested in based on the artists or tracks they have tagged using Shazam. For example, if a Cheryl Cole pop song is identified and shes performing at The O2 or one of the O2 Academy venues, the ad will promote the gig.

Core Facts

These relevant and contextual ads will be delivered using a variety of formats including standard banners and integrated links. Shazams iPhone app is free to download via the App Store.
Shazam has achieved global success with over 50 million users to date, and is the leading music discovery App.
This fully integrated service allows the user to purchase the song they have tagged, on itunes, and the integrated ad campaign fully supports this slick music journey experience.

Images

download

Quotes

We are always looking at innovative ways in which we can engage customers with Priority Tickets and make sure they hear about pre-sales for their favourite bands. Shazam is one of the most popular apps on the iPhone and a perfect way of reaching potential customers.

Shadi Halliwell, Head of UK Brand Communications, O2

This is the most integrated and engaging campaign 4th Screen has run as an agency in our four years of trading and its great to see forward thinking brands, like O2 and Shazam, leveraging our new rich media formats. We will be launching a number of innovative new formats in 2010, plus well be looking to replicate this model in other markets.

Mark Slade, MD, 4th Screen Advertising

We are delighted to be working with 4th Screen to leverage the potential of Shazam in helping pioneering brands like O2 connect with our users in a relevant and engaging way. There is a perfect fit between Shazams consumer base of music fans and the objectives of the O2 Priority campaign. The use of rich media and highly targeted campaign messages results in an engaging and rewarding experience for Shazam users. This is a first for us and we will be taking this model and new ad formats to other markets.

Jonathan Symons, EVP of Business Development, Shazam

Company information

About 4th Screen Advertising
4th Screen Advertising is the UK’s leading independent mobile advertising sales agency and works closely with brands and mobile publishers to deliver effective and ROI driven campaigns.

The company has exclusive sales agreements with some of the UK’s leading operators including O2, Virgin Media, 3 UK and Tesco Mobile and has access to more than half of the UK’s mobile internet users through its proprietary ad serving platform - Mpression.

4th Screen Advertisings in-house creative, technological and dedicated account management teams provide advice and solutions to help brands and publishers to optimise opportunities in mobile advertising.

Moving mobile advertising beyond the static banner, 4th Screen Advertising is driving new ad formats. In July 2009 the company launched iSlide, a rich media touch to expand ad-format specifically designed for the growing smartphone market (iPhone, Android, Ovi, Blackberry and Palm Pre). iSlide enables integration with handset functions such as GPS and enhanced video functionality as well as allowing users to browse the mobile internet from within the application giving customers a much more engaging and memorable brand experience.

To learn more visit www.4th-screen.com

4th Screen Advertising is part of Mobile Interactive Group (MIG) www.migcan.com

Company RSS Feed