4th Feb 2010
PharmiWeb Solutions – award-winning online publisher and provider of digital marketing solutions to the healthcare sector - is delighted to announce a formal partnership with leading Closed Loop Marketing software vendor Agnitio. PharmiWeb Solutions will incorporate Agnitio’s software in to its outsourced digital marketing (ODM) portfolio for pharmaceutical corporate customers.
PharmiWeb Solutions provides specialist online publishing and e-business solutions, with a customer base that includes some of the world's leading healthcare and pharmaceutical companies sector, such as Merck, Roche, Wyeth and Bristol-Myers Squibb. We deliver: • Dynamic online communities through innovative publications such as PharmiWeb.com, and HospitalPharma.com • Outsourced Digital Marketing solutions to meet the complex sales, marketing, education and support requirements of the sector, producing real, measurable business benefits
Agnitio is an innovator and one of the world’s leading suppliers of Closed-Loop Marketing & Multi Channel software solutions to the Life Science industry. Having built some of the first Closed Loop Marketing tools, Agnitio has continued to develop its content-focussed and functionally-rich applications, allowing customers to fully exploit the digital medium in a simple, practical and cost-effective way. Agnitio’s client list includes organisations such as Bayer Schering Pharma, Sanofi-Aventis, Pfizer, GlaxoSmithKline, and Amgen. With their global headquarter in Copenhagen and offices across Europe, North America and Asia Pacific; Agnitio is well positioned to serve customers across the globe
Paul Hartigan, CEO of PharmiWeb Solutions
‘For some time we’ve been seeing increasing demand for a closed-loop marketing element to our solutions. We reviewed the market, and felt that Agnitio presented by far the most powerful options for us. By integrating the Agnitio product set into our ODM offering means we can deploy behaviourally targeted, strategic marketing campaigns at either a local or pan-European level. We’re really excited about this partnership, and what it means for our customers’
Morten Hjelmsø, Founder and CEO of Agnitio
“PharmiWeb were an obvious choice of partner for Agnitio as their understanding of digital and multi channel marketing means they are a perfect fit between content and technology. As Pharma Cos continue to develop their digital strategies it is key that both the platform and partners they choose fully support their needs and creative requirements. We firmly believe the combination of Agnitio and PharmiWeb will further strengthen our growth in the UK and ensure we are best placed to offer the right support and guidance necessary for customers”
Gabriella Sholk
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