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Revolution on the iPhone: Just a few clicks to harmonious eyewear

Silhouette Eyewear launches new iPhone App “Virtual Mirror”

Core Facts

  1. "Virtual Mirror" lets you try on Silhouette rimless eyewear

  2. One of the first brands that not only lets you view their products on iPhone but provides a nearly real product experience

  3. Developed by Netural Communication

Relevant Files

  • Word Document   Name: PR_e_0121_virtual_mirror_i_phone.doc, Size: bytes, Download

  • Word Document   Name: Netural_pressrelease_Silhouette.doc, Size: bytes, Download

Quotes

“We are excited to be the first on the market whose eyewear can be tried out virtually and flexibly with this application. This way, we can show people that wearing, selecting and trying out eyewear is a fun experience”

Silhouette Brand Director Andreas Aschauer-Martinelli

Company information

Everyone who wears glasses is unique – and their eyewear should be just as unique as they are, and they should wear it with pleasure.

This credo was a part of the Silhouette brand philosophy from the very beginning in 1964 – and it still plays a key role in the creation of every single piece of Silhouette eyewear. All Silhouette eyewear models are masterpieces that are made in Austria. Silhouette is a leading eyewear manufacturer with 13 distribution companies worldwide and an export share of 95 per cent.

Silhouette. Seeing without Boundaries.

Main Press Contact

Elisabeth Oberndorfer

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